Immersion marketing

Immersion marketing

The term immersion marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, sampling, coupons, retail partnerships and other ways of surrounding the consumer with a consistent message about a brand. In essence, Immersion Marketing envelopes a brand or product or company issue so that the marketing, advertising, and public relations departments or representatives work holistically towards delivering the same brand message across multiple distribution channels.


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