- Alan Emrich
Alan Emrich is best-known as a writer about and designer of
computer games , who coined the term "4X ", contributed to the design of "Master of Orion " and "Master of Orion 3 ", and wrote strategy guides. Before the rise of computer games Emrich wrote about and designedboard game s and organized conventions about them. He is currently runs a small game publishing company and lectures in game design and project management. In 2001 Emrich received the Blomgren / Hamilton Memorial Award for Lifetime Achievement from ConsimWorld.COM.4X games
Emrich coined the term "4X" ("eXplore, eXpand, eXploit, eXterminate") in his 1993 review of "
Master of Orion " inComputer Gaming World ,cite news
author = Alan Emrich
title = MicroProse' Strategic Space Opera is Rated XXXX | language = English
publisher = Computer Gaming World (Issue #110) | date = 1993-09 | accessdate = 2008-05-21 ] describing strategy games that involve eXploration, eXpansion, eXploitation and eXtermination of opponents. The design of "Master of Orion" includes several suggestions he made. [ cite web
url=http://moo3.quicksilver.com/game/history.html
title=Master of Orion: The History of a Game Series | accessdate=2008-07-27]Until April 2002 he was a lead designer of "
Master of Orion 3 ", which attempted to add a 5th X, "eXperience", to the genre. cite web
url=http://archive.gamespy.com/interviews/february02/moo3/
title="Master of Orion III" Developer Chat | accessdate=2008-07-27 ] Then he left the developer,Quicksilver Software , for reasons neither party wished to explain. cite web
url=http://www.insidemacgames.com/news/index.php?date=2002-04-18
title=Lead Designer Leaves Master of Orion III Team | accessdate=2008-07-27 ]trategy Guides
Emrich wrote or co-wrote the following guides:
*"Sid Meier’s Civilization or Rome on 640K a Day" (with Johnny L. Wilson)
*"Official Strategy Guide for Master of Orion" (with Tom Hughes)
*"Official Strategy Guide for Master of Magic" (with Tom Hughes and Petra Schlunk)
*"Official Strategy Guide for Empire Deluxe"He has severely criticized recent strategy guides for:
*containing only facts which should have been in the game manual, e.g. about theuser interface .
*failing to teach users how to improve their play.
*failing to provide information which helps them to makes decisions, e.g. about the capabilities and costs of units and buildings.
*being inaccurate, often because the developers have tweaked the game during the publicationlead time .The faults, he says, are mainly caused by the game publishers' and guide publishers' haste to get their products on to the market. [ cite web
http://www.alanemrich.com/Writing_Archive_pages/decline.htm
title=Decline of Guides | accessdate=2008-07-27]Brief career history
In 1977 Emrich and John Meyers co-founded the ORCCON game convention in Los Angeles, and later Emrich helped in the start-up of the GATEWAY and GAMEX conventions, also in Los Angeles. Emrich was the first Vice-President of the Game Manufacturers Association. In the 1980s he founded a game company Diverse Talents Inc., which imported and exported games, ran the Los Angeles game conventions, and published several magazines including "Fire & Movement". In this period he also designed some board and card games.
During the 1990s Emrich worked for
Computer Gaming World magazine as its first Strategy Game Editor and later its first Online Editor. In this period he also wrote or co-wrote the strategy guides listed above. Until April 2002 he was a lead designer of "Master of Orion 3 ".
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