Secret (chocolate bar)

Secret (chocolate bar)

Secret was a chocolate bar that was manufactured by Rowntree (now part of Nestle) in the 1980s and 90s. It consisted of a bird's nest-styled chocolate coating with a creamy mousse centre similar to the filling of a Walnut Whip. It was packaged in a white protective card sleeve and was encased a gold-coloured wrapper with the product's name printed on it in purple.

A television advert for the product, first shown in 1990, featured an elegant lady sat on a train eating a Secret bar "in secret", accompanied by the song Have You Seen Her by the Chi-Lites. The product was discontinued a couple of years later, due to high production costs and low volume of sales.

In more recent years there have been a number of petitions, on websites such as facebook, asking Nestle to relaunch the Secret bar. This has not happened as yet, but similar petitions held for the Cadbury's Wispa chocolate bar, which was discontinued in 2003, eventually led to its relaunch on October 8th 2007.


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