Interactive PR

Interactive PR

Interactive public relations, or interactive PR, is the use of Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging. Interactive PR allows companies and organizations to disseminate information without relying solely on mainstream publications and communicate directly with the public, customers and prospects.

The key elements of interactive PR are:

* Press release content optimization for search engines, to help with SEO efforts
* Promotion of press releases through social media sites, as well as participation in community discussions on these sites
* Promotion through bloggers who are influential on relevant topics
* Creation of an internal corporate or organization blog
* Web-based press release distribution
* Online press rooms with content, logos and images
* Automated monitoring of online press coverage and use of brands and trademarks
* Production and promotion of podcasts and webinars


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