First Omaha Securities, Inc.

First Omaha Securities, Inc., was one of the early pioneers in the discount brokerage business.

About

The company started as an investment banking business named Rahel, Knack and Co. in the 1960's in Omaha, Nebraska. It was purchased in 1975 by J. Joseph Ricketts, Robert Perelman, and David G. Kellogg, renamed First Omaha Securities, and became one of the first firms to offer negotiated commissions. [(nd) [http://ecommerce.hostip.info/pages/36/Ameritrade-Holding-Corp-ONE-FIRST-DISCOUNT-BROKERAGE-FIRMS.html AmeriTrade article] . Retrieved 6/22/07.

Ricketts acquired the company completely from the other two founders in 1981. The company became AmeriTrade Clearing in 1983. In March 1997, Ameritrade became a publicly held company. In 2005 Ameritrade acquired TD Waterhouse and was renamed TD Ameritrade.

ee also

*Economy of Omaha

References