Consumer-generated marketing

Consumer-generated marketing

Consumer Generated Marketing is a term used when average people create advertising for companies. This can include images, video, blogs, etc. Examples include Diet Coke and Mentos videos, the I've Got a Crush On Obama video, Star Wars fan films. For example, Joel Moss Levinson won 11 consumer generated marketing contests, and earned more than $200,000 in money and prizes, by creating corporate jingles and short commercials.[1][2] The commercials are an example of user-generated content.

References

  1. ^ Clifford, Stephanie (October 27, 2008). "Finding a Gold Mine in Digital Ditties". New York Times. http://www.nytimes.com/2008/10/28/business/media/28video.html?em. Retrieved 2008-10-28. "So far, Mr. Levinson, a college dropout with dozens of failed jobs on his résumé, has won 11 contests — earning more than $200,000 in money and prizes. His success has made him into the digital age version of Evelyn Ryan, the woman from Defiance, Ohio, who supported her family by winning commercial jingle contests in the 1950s and ’60s." 
  2. ^ "Internet Crush: Joel Moss Levinson". New York Magazine. http://nymag.com/daily/intel/2008/10/internet_crush_joel_moss_levin.html. Retrieved 2008-10-28. 

External links



Wikimedia Foundation. 2010.

Игры ⚽ Поможем сделать НИР

Look at other dictionaries:

  • Consumer complaint — This article is about Reports filed by consumers who are dissatisfied with a business transaction and/or interaction.. For the consumers in biology, see Heterotroph …   Wikipedia

  • Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …   Wikipedia

  • User-generated content — UGC redirects here. For other uses, see UGC (disambiguation). User generated content (UGC) covers a range of media content available in a range of modern communications technologies. It entered mainstream usage during 2005 having arisen in web… …   Wikipedia

  • Marketing management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing Science Institute — Founded in 1961, the Marketing Science Institute (MSI) is a corporate membership based organization dedicated to bridging the gap between marketing theory and business practice. Leading researchers from universities worldwide participate in MSI… …   Wikipedia

  • Consumer — This article is about consumers in economics and law. For other uses, see Consumer (disambiguation). Consumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in… …   Wikipedia

  • Marketing channel — For the chain of intermediaries, see distribution channel. A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption and, as… …   Wikipedia

  • Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… …   Wikipedia

  • Direct marketing — For distribution and retail sales of comic books, see direct market. Marketing Key concepts …   Wikipedia

  • Communal marketing — refers to a marketing practice that incorporates public involvement in the development of an advertising/marketing campaign. A communal advertising campaign invites consumers to share their ideas or express their articulation of what the brand… …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”