Audience memory curve

Audience memory curve

The audience memory curve summarizes research on what an ordinary presentation audience is most likely to remember from your messages. In communication strategy, it is important to use direct approach in the beginning of a presentation. This is where the audience remembers most of ideas presented. Use and deliver ideas in descending importance order. Leave the second most important message to last.

If indirect approach is used then the ending of the presentation should conclude the main idea as a solution.

The audience memory curve is important when planning effective corporate communication.


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • Audience theory — is an element of thinking that developed within academic literary theory and cultural studies. With a specific focus on rhetoric, some, such as Walter Ong, have suggested that the audience is a construct made up by the rhetoric and the rhetorical …   Wikipedia

  • performing arts — arts or skills that require public performance, as acting, singing, or dancing. [1945 50] * * * ▪ 2009 Introduction Music Classical.       The last vestiges of the Cold War seemed to thaw for a moment on Feb. 26, 2008, when the unfamiliar strains …   Universalium

  • Nobel Prizes — ▪ 2009 Introduction Prize for Peace       The 2008 Nobel Prize for Peace was awarded to Martti Ahtisaari, former president (1994–2000) of Finland, for his work over more than 30 years in settling international disputes, many involving ethnic,… …   Universalium

  • arts, East Asian — Introduction       music and visual and performing arts of China, Korea, and Japan. The literatures of these countries are covered in the articles Chinese literature, Korean literature, and Japanese literature.       Some studies of East Asia… …   Universalium

  • Business and Industry Review — ▪ 1999 Introduction Overview        Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… …   Universalium

  • List of psychology topics — This page aims to list all topics related to psychology. This is so that those interested in the subject can monitor changes to the pages by clicking on Related changes in the sidebar. It is also to see the gaps in Wikipedia s coverage of the… …   Wikipedia

  • theatre — /thee euh teuhr, theeeu /, n. theater. * * * I Building or space in which performances are given before an audience. It contains an auditorium and stage. In ancient Greece, where Western theatre began (5th century BC), theatres were constructed… …   Universalium

  • motion-picture technology — Introduction       the means for the production and showing of motion pictures. It includes not only the motion picture camera and projector but also such technologies as those involved in recording sound, in editing both picture and sound, in… …   Universalium

  • List of electronic music festivals — Contents 1 European Electronic Music Festivals 2 Pre 1950 2.1 1906 – Wansbeck Music Festival 2.2 1917 – Portsmouth Music Festival …   Wikipedia

  • History of video games — Part of a series on …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”