Welcome sign

A welcome sign is a road sign at the border of a region, welcoming drivers to that region. It may be found entering a state, province, county, city, town, etc. Its purpose is partly informational, to inform drivers where they are, and partly for tourism, as it affords an opportunity to advertise features within the region to people who are entering it. A welcome sign is a type of town sign — a sign placed at the entrance to and exit from a city, town or village. In many jurisdictions, the format of town signs is standardized; in some, welcome signs with more creative formats may be placed separately from the legally-mandated town sign.

A municipality's welcome sign may give its population or date of foundation, list twinned towns or services within the town, or depict the town's crest, typical local products, or the logo of sponsor organizations which maintain the sign (such as the local Lions Club).

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