Rachel Sarah Herz

Rachel Sarah Herz is recognized as a pioneer and the world’s leading expert on the psychology of smell. [ [http://www.washingtonian.com/blogarticles/restaurants/bestbites/5501.html Scent Doctor Rachel Herz Hosts a “Smelly” Dinner - Best Bites Blog (washingtonian.com) ] ] [ [http://www.sciamdigital.com/index.cfm?fa=Products.ViewIssuePreview&ARTICLEID_CHAR=9075F70A-6858-47C8-AE5E-D39DC031ADB Profile: The Ascent of Scent ] ] Her research on sensory memory was on display from 2001-2006 in a traveling Smithsonian Institution exhibit called “Brain: The world inside your head.” [ [http://www.pfizer.com/brain/ Brain games, health information, brain disorders - Pfizer's BRAIN: The World Inside Your Head ] ]

Psychology of smell

Rachel Herz has been conducting research on smell, emotion and cognition for the past 18 years. Her research has shown how odor-evoked memory is emotionally unique compared to other kinds of memory experiences, [ [http://www.annalsnyas.org/cgi/content/abstract/855/1/670?ck=nck Are Odors the Best Cues to Memory? A Cross-Modal Comparison of Associative Memory Stimuli - HERZ 855 (1): 670 - Annals of the New York Academy of Sciences ] ] [Herz, R.S. (1998). Are odors the best cues to memory? A cross-modal comparison of associative memory stimuli. Annals of the New York Academy of Sciences, 855, 670-674.] [Herz, R.S., Eliassen, J.C., Beland, S.L., & T. Souza. (2003). Neuroimaging evidence for the emotional potency of odor-evoked memory. Neuropsychologia, 42, 371-378.] how emotional associations can change odor perception, [ [http://www.brown.edu/Administration/News_Bureau/2004-05/04-069.html 04-069 (Science of Scent) ] ] [ Herz, R.S., Beland, S.L. & Hellerstein, M. (2004). Changing odor hedonic perception through emotional associations in humans. International Journal of Comparative Psychology, 17, 315-339.] and how odors can be conditioned to emotions and subsequently influence motivated behavior [ [http://news.bbc.co.uk/2/hi/health/2940043.stm BBC NEWS | Health | Scents 'influence women's behaviour' ] ] [Herz, R.S., Schankler, C. & Beland, S. (2004). Olfaction, emotion and associative learning: Effects on motivated behavior. Motivation and Emotion, 28, 363-383.] . Her work also deals with how language can affect odor perception and her laboratory has empirically demonstrated the first instance of olfactory illusions created by words alone. [Herz, R.S. (2005). The unique interaction between language and olfactory perception and cognition. Trends in Experimental Psychology Research. (pp. 91-109). New York: Nova Science Publishers, Inc.] [Herz, R.S. (2003). The effect of verbal context in olfactory perception. Journal of Experimental Psychology: General, 132, 595-606.] A third area of her research concerns the role of body-odor and fragrance in heterosexual attraction. [ [http://archive.salon.com/sex/world/2001/06/19/scent/index.html Salon.com Sex | The sweet stench of desire ] ] [Herz, R.S. & Cahill, E. D. (1997). Differential use of sensory information in sexual behavior as a function of gender. Human Nature, 8, 275-286. ] [Herz, R.S., & Inzlicht, M. (2002). Gender differences in response to physical and social signals involved in human mate selection: The importance of smell for women. Evolution and Human Behavior, 23, 359-364. ] Theoretically guided by perspectives from cognitive psychology and evolutionary biology, Rachel uses psychophysical, self-report, cognitive-behavioral and neurological techniques, including functional magnetic resonance imaging (fMRI), to investigate these topics.

Professional history

Rachel Herz did an undergraduate degree in Psychology and Biology at Queen’s University in Kingston Ontario and a MA and Ph.D in the Psychology Department at the University of Toronto. After completing her PhD in 1992, she won a Natural Sciences and Engineering Research Council (NSERC) Post-Doctoral Award and took her research to the University of British Columbia. [ [http://www.aromamedical.com/articles/IATA.htm IATA conference ] ] In 1994, she received the Ajinomoto USA Inaugural Award for Promising Young Scientists and joined the Monell Chemical Senses Center in Philadelphia as an Assistant Member. [ [http://www.bcft.ca/TECHTALK/january2005.pdf insert.pmd ] ] In 2000, Rachel Herz joined the faculty at Brown University, where she first was a member of the Psychology Department and is now a visiting professor in the Department of Psychiatry and Human Behavior, of Brown University Medical School. Since the mid-1990’s Rachel has been consulting for many of the world’s leading multinational fragrance and flavor companies and regularly lectures to national and international audiences.

In 2004 Rachel changed her relationship with Brown University to more limited involvement so that she could pursue other creative enterprises. It was at this time that she began writing "The Scent of Desire: Discovering Our Enigmatic Sense of Smell". (William Morrow/Harper Collins Publishers) as well as working on other means to educate and stimulate the general public about the chemical senses. Her commercial ventures include The Educated Palate and Scentology.

Selected articles

*Herz, R.S. (1998). Are odors the best cues to memory? A cross-modal comparison of associative memory stimuli. Annals of the New York Academy Sciences, 855, 670-674.
*Herz, R.S. (2000). Scents of Time. The Sciences (July/August), 34-39.
*Herz, R.S., & von Clef, J. (2001). The influence of verbal labeling on the perception of odors: Evidence for olfactory illusions? Perception, 30, 381-391.
*Herz, R.S. (2001). Ah, sweet skunk: Why we like or dislike what we smell. Cerebrum, Vol.3(4), 31-47.
*Herz, R.S., & Inzlicht, M. (2002). Gender differences in response to physical and social signals involved in human mate selection: The importance of smell for women. Evolution and Human Behavior, 23, 359-364.
*Herz, R.S., Eliassen, J.C., Beland, S.L., & T. Souza. (2003). Neuroimaging evidence for the emotional potency of odor-evoked memory. Neuropsychologia, 42, 371-378.
*Carskadon, M., & Herz, R.S. (2004). Minimal olfactory perception during sleep: Why odor alarms will not work for humans. Sleep, 27, 402-405.
*Herz, R.S., Beland, S.L. & Hellerstein, M. (2004). Changing odor hedonic perception through emotional associations in humans. International Journal of Comparative Psychology, 17, 315-339.
*Herz, R.S., Schankler, C. & Beland, S. (2004). Olfaction, emotion and associative learning: Effects on motivated behavior. Motivation and Emotion, 28, 363-383.
*Herz, R.S. (2006). I know what I like: Understanding odor preferences. In J. Drobnick (Ed). The Smell Culture Reader. (pp. 190- 203). Oxford: Berg. [ [http://www.senseofsmell.org/feature/odor/index.php Sense of Smell: I Know What I Like: Understanding Odor Preferences ] ]

Books

"The Scent of Desire: Discovering Our Enigmatic Sense of Smell." New York: William Morrow/HarperCollins Publishers. ISBN 978-0-06-082537-9.

References

External links

* [http://www.scentology.com Scentology]
* [http://www.educatedpalate.com The Educated Palate]
* [http://www.rachelherz.com Rachel Herz Website]