- Play65
Play65 is an online
backgammon website that hosts real-time backgammon games andtournaments . The website is known for its large international community as well as for its advancedaffiliate marketing methods [ [http://www.pandia.com/sew/362-affiliate.html "When affiliate marketing meets search engine optimization"] , Pandia Search Engine News, January 25, 2007] .Background
Play65 was established in
2004 by theIsrael i-based skill gaming companySkillEmpire .Backgammon Software
Play65 internet backgammon software is
freeware . Play65 users can play real-time online backgammon games against thousands of players from around the world. Since November 2006, Mac and Linux users can play at Play65 free Java version of the backgammon software [ [http://java.sys-con.com/read/307119.htm "Play65 Launches a Free Java Version of its Backgammon Software"] , Java News Desk, JDJ News, Nov. 30, 2006] .Community
Translated into 18 languages including English, Arabic, Chinese, Danish, Dutch, Play65 has more than 5,000,000 registered players making it one of the biggest backgammon websites on the net.
Controversy
In December 2006, Play65 received a court order from the Israeli
Attorney General calling to close all its real money activity to Israeli users, claiming it is seen a sort of illegalgambling [ [http://www.themarker.com/tmc/article.jhtml?log=tag&ElementId=skira20061225_47563 "SkillEmpire CEO: The Company Will Release More Games and Will Continue Operating from Israel"] , Aflalo Eti, The Marker, 25.12.2006] . In May 2006, the Attorney General withdrew its demand and allowed SkillEmpire to open Play65 for Israeli users. In a letter addressed to SkillEmpire, the Attorney General had announced that "the fact that the site doesn't take sides nor is a third party allowed to bet on a game, plus the fact that bets are limited to a certain amount and does not allow under aged players to participate, this is not a clear case of organized gambling." [ [http://www.themarker.com/tmc/article.jhtml?log=tag&ElementId=eaf20070520_1144 "Play65, SkillEmpire's Backgammon Website Returns to Israel"] , Aflalo Eti, The Marker, May 20, 2007]ee also
*
Backgammon
*FIBS External links
* [http://www.play65.com Play65 Website]
* [http://www.play65partners.com/default.html Play65 Affiliate Program]
* [http://www.play65backgammon.info Play65 Information Center]References
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