Diet Pepsi Max

Infobox Beverage
name=Diet Pepsi Max


Diet Pepsi Max logo
type=Diet Cola
manufacturer=PepsiCo, Inc.
origin=United States
introduced=2007
related=Pepsi Max, Pepsi ONE, Diet Pepsi

Diet Pepsi Max is a zero-calorie, sugar-free, carbohydrate-free, ginseng-infused cola, marketed by PepsiCo. It has nearly twice the caffeine of Pepsi's other cola beverages. [Lippert, Barbara. [http://www.adweek.com/aw/creative/ad_of_the_day/article_display.jsp?vnu_content_id=1003603769 "Diet Pepsi Max: You Snooze, You Lose"] , "Adweek", June 26, 2007. Accessed July 9, 2007. "A cross between a cola and an energy drink, it contains twice the caffeine of regular Diet Pepsi and a touch of ginseng for the je ne sais quoi."] Pepsi used airtime during the 2008 Super bowl to advertise the beverage; the commercial featured the song What is Love by Haddaway, and showed people sleeping in inappropriate places and at inappropriate times, while bobbing their heads to the rhythm of the song.

Product Information

Diet Pepsi Max contains 46 milligrams of caffeine per 8 fluid ounces. Regular Diet Pepsi contains 24 milligrams of caffeine per 8 fluid ounces. [ [http://www.pepsi.com/pepsi_brands/product_info/dietpepsimax/index.php Pepsi USA - What's in Diet Pepsi Max?] , Pepsi USA product information page. Accessed July 13, 2007.]

History

Diet Pepsi Max was introduced in the United States on June 1, 2007, and in Canada in March, 2008.

Marketing

The product is marketed as an 'Invigorating Cola' implying it is meant to compete in the "energy drink" market. The official marketing website for Diet Pepsi Max [ [http://www.wakeuppeople.com Diet Pepsi Max ] ] , contains an 'odd cast' featuring a spoofed telethon urging viewers to donate yawns and uses the slogan 'WAKE UP PEOPLE'. [Cite press release |url=http://phx.corporate-ir.net/phoenix.zhtml?c=78265&p=irol-newsArticle&ID=1019123&highlight= |title=DIET PEPSI MAX SAYS “WAKE UP, PEOPLE!”appeared|publisher=PepsiCo |date=2007-06-25 |accessdate=2007-07-09] Also, there was a featured commercial of a spoof on the Dallas Cowboys offensive coordinator yawning, when calling a play, thus, causing Tony Romo to receive a sack, he was then replaced by Cowboys' owner Jerry Jones who gives him a Diet Pepsi Max. The scene then cuts away to the words "WAKE UP PEOPLE" while a voiceover shouts the slogan.

Pepsi plans to step-up its marketing efforts for Diet Pepsi Max during 2008 to counter moves by Coca Cola to win consumers with its Coke Zero calorie free soda. [Cite web |url=http://www.ajc.com/business/content/business/coke/stories/2008/02/20/pepsi_0221.html |title=Pepsi chief predicts a challenging year appeared|publisher=Atlanta Journal-Constitution |date=2008-02-20 |accessdate=2008-02-21]

ee also

*List of energy drinks
*List of Pepsi types

References

External links

* [http://pepsi.com/pepsi_brands/product_info/dietpepsimax/index.php Diet Pepsi Max (United States)]
* [http://www.wakeuppeople.com/ WakeUpPeople.com (United States Promotional Site)]
* [http://www.pepsico.com/ PepsiCo]