Alex Perry

Alex Perry is an Australian fashion designer, particularly noted for his designs in womenswear.

After graduating from East Sydney Technical College in 1984, Perry worked as a model agent representing Australian models for international modelling agencies. In 1992 Perry opened his first atelier creating gowns, corsets and sheaths. Vogue Australia photographed these gowns that became the Alex Perry trademark signature in his first editorial shoot.

Perry relocated his salon in 1994 to Double Bay, Sydney where he built up his clientele to include high profile celebrities, social identities and personalities. Alex Perry was a designer at the inaugural Mercedes Australian Fashion Week held in May 1995, and has shown collections each year. Perry’s runway shows have featured supermodels such as Linda Evangelista, Megan Gale, Miranda Kerr, Kate Fischer, Alyssa Sutherland, Nicole Trunfio and Lily Cole.

Perry launched his first “ready to wear” collection in 1998. Alex Perry Couture signatures of the ready-to-wear collection are boned corsetry, hand ruching and sexy, feminine silhouettes. In May 2002, Perry launched his Sydney salon at The Strand Arcade. Alex Perry's debut accessories collection was launched in 2006 and features stilettos, jewelled clutch handbags and bijoux earrings for evening and bridal.

International models Elle Macpherson, Linda Evangelista and Claudia Schiffer have donned his designer ball gowns and red carpet eveningwear " http://www.fashionwindows.com/fashion_review/alex_perry/default.asp"] . Jennifer Lopez and Nelly Furtado both chose to perform on stage and walked the red carpet in Alex Perry gowns. His designs have also been modelled by Jennifer Hawkins former Miss Australia and Miss Universe and now television presenter on The Great Outdoors and have been worn by Sonia Kruger on the celebrity reality show Dancing With The Stars.

Biography

Perry is the middle son of three boys of Greek immigrant parents, who ran a hamburger shop in suburban Sydney. His wife Mary is a former fashion model from Greece. [ [http://www.news.com.au/couriermail/story/0,23739,22321784-5003425,00.html Power dresser | The Courier-Mail ] ]

Media

Perry has appeared as a fashion commentator or co-host on such television programs as “50 Years of Television – Red Carpet reportage” (Seven Network), “Melbourne Cup Fashions on the Field” (Seven Network), commentary of Prince Charles & Camilla’s Royal Wedding, co-host for “Australian Fashion Awards” (Nine Network), co-host of “Ultimate Make Over” (Seven Network). He is also a regular guest on Mornings with Kerri-Anne on the (Nine Network) and other morning television shows.

Alex is also the only judge to appear in all four cycles of the reality television series “Australia's Next Top Model”.

References

External links

*http://www.alexperry.com.au/ Alex Perry Official Website
*http://www.fashion-forum.org/fashion-designers/alex-perry.html Alex Perry - Biography