- Selling Blue Elephants
infobox Book |
name = Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them| title_orig =
translator =
author = [http://www.sellingblueelephants.com/About_us.html Howard Moskowitz] , [http://www.alexgofman.com Alex Gofman]
cover_artist =
country =USA
language = English
series =
genre =Marketing
publisher =Wharton School Publishing
release_date =April 11 ,2007
media_type = Print (Hardback)
pages = 272 p.
isbn = ISBN 0-13-613668-0
preceded_by =
followed_by ="Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them" is a book written by [http://www.sellingblueelephants.com/About_us.html Howard Moskowitz] and [http://www.alexgofman.com Alex Gofman] (Publisher:
Wharton School Publishing 2007 ).The book outlines a new solution-oriented learning experience co-developed with Prof. Jerry (Yoram) Wind of
Wharton School of Business -Rule Developing Experimentation (RDE ).RDE is the systematized process of designing, testing and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution. The book describes best practices in theRDE from some of today's top companies:HP ,Prego ,Vlasic ,MasterCard and others. Filled with real-life stories, this book changes the way people think about selling to their present and future customers.The book was positively reviewed by [http://www.kirkusreviews.com/kirkusreviews/reports/finance_display.jsp?vnu_content_id=1003554209 Kirkus Reviews] , [http://www.wharton.upenn.edu/alumni/newsletter/2007/connect_07_04.html Wharton Connect] along with many others. Among distinguished people that endorsed the book are Prof.
Stephen Kosslyn (Chair, Department of Psychology,Harvard University ), Prof. Lawrence E. Marks (Professor of Epidemiology and Psychology, Director, John B. Pierce Laboratory,Yale University ), Prof.Eugene Galanter (Director, Psychophysics Laboratory,Columbia University ), Prof. Subrata Sen (Yale University ), Prof. Vijay Mahajan (John P. Harbin Centennial Chair in Business, Marketing Department,The University of Texas at Austin ), Iain Bitran (President, The International Society for Professional Innovation Management - ISPIM) and others.The book is currently under contracts to be translated and published in
Germany ,Italy ,Spain (both full and digest),Japan ,Indonesia ,Taiwan (Chinese Traditional),China (Chinese Simplified),South Korea ,Russia ,Netherlands ,Lebanon ,Romania (both full and digest),Thailand ,India andLithuania .External links
* [http://www.SellingBlueElephants.com www.SellingBlueElephants.com]
* [http://www.Ideamap.net www.Ideamap.NET]
* [http://www.mji-designlab.com www.mji-designlab.com]
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