- Eclipse (cigarette)
Eclipse is a
cigarette brand that was developed and is marketed byR.J. Reynolds Tobacco . They were first tested with consumers in 1994, and brought into limited market distribution in 2000. They primarily heattobacco , giving off avapor , instead of burning it as traditional cigarettes do. The makers claim that this produces significantly less smoke than normal cigarettes and no ashes. The company also claims that this creates a better environment around the user. Because of this attribute, the cigarettes are marketed as "present [ing] less of a risk of certain smoking-related diseases".The
American Cancer Society [ [http://www.cancer.org/docroot/MED/content/MED_2_1X_American_Cancer_Society_calls_for_removal_of_Eclipse_cigarette_from_marketplace_164.asp ACS :: American Cancer Society calls for removal of Eclipse cigarette from marketplace ] ] [ [http://www.charitywire.com/charity6/02379.html American Cancer Society Calls for Removal of Eclipse Cigarette From Marketplace ] ] argues that the cigarettes are not as safe as the marketing campaign suggests, and that they should be removed from the marketplace: although they produce less tar and produce less second-hand smoke, this leads to a false sense of security, since the cigarette still contains high amounts ofcarcinogen s. Other concerns are that they produce morecarbon monoxide than regular cigarettes. R. J. Reynolds has countered by claiming that the company is not trying to market a "safe" cigarette, only a better alternative. [ [http://www.tobacco.org/news/55631.html LETTER: Health Consequences of Eclipse Cigarettes ] ]See also
* Premier - Predecessor in concept to Eclipse
References
External links
* [http://www.eclipse.rjrt.com/ Eclipse official website]
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