- Aaron Rents
Infobox_Company
company_name = Aaron Rents, Incorporated
company_
company_type = Public (nyse|RNT)
foundation = 1955
location =Atlanta, Georgia
key_people =R. Charles Loudermilk , FounderRobert “Robin” Loudermilk Jr. , President and CEOKen Butler , COO [http://www.furnituretoday.com/article/47592-Ken_Butler_named_COO_at_Aaron_Rents.php]Gilbert L. Danielson , CFO and Executive Vice President
industry =Furniture
products = Furniture rental, rent-to-own
subsid = Aaron's
Aaron's Corporate Furnishings
Rimco
slogan = Sales & Lease Ownership for Less!
revenue = profit US$ 1.54 Billion (2007) [http://finance.yahoo.com/q/ks?s=RNT]
net_income = profit US$ 75.82 Million (2007)
homepage = [http://www.aaronrents.com www.aaronrents.com]Aaron Rents, Inc. (nyse|RNT) is a lease-to-own retailer, whose principal rival is
Rent-A-Center . It was founded byR. Charles Loudermilk in1955 . The company focuses onfurniture , electronics, appliances, computer leases and retail sales to low-income persons and people with poor credit histories.The company is divided into three major divisions: sales and lease ownership; corporate furnishings; and manufacturing. The incorporation of manufacturing as well as retailing makes the company
vertically integrated . The company has over 950 company owned stores, and uses the franchise model as well for a total of over 1400 stores throughout North America.As of
July 31 2007 , Aaron Rents Inc. has 1415 locations, broken down as follows:*982 company-owned sales and lease ownership stores
*30 Rimco stores
*8 Franchise Rimco stores
*498 Franchised SALO stores
*47 Aaron’s Corporate Furnishings
*13 Aaron's Office FurnitureThis includes the first company owned Canadian store, opened on
April 13 ,2007 inWindsor, Ontario .ponsorships
*
NASCAR racing: "Aaron's Dream Machine," the NASCARNationwide Series team owned byMichael Waltrip and driven byDavid Reutimann . Reutimann replaced long-time owner/driver Waltrip in 2007. Aaron's also sponsors the #00Michael Waltrip Racing car driven by Michael McDowell in selected races.
*Hooters USAR ProCup: Official series sponsor and sponsor of cars driven by Butler's sons,Ken Butler III and Brett Butler.
*Arena Football League : Official league sponsor and presenting company of the "Aaron's Dream Team," consisting of the most popularcheerleader s from every team in the AFL. Thisad hoc team performs at the annualArenaBowl . They also sponsor the Aaron's Lucky Dog Fan of the Game, with the honour bestowed to fans to catch errant footballs that are thrown into the seats. (Fans can keep such balls.)
* [http://www.aaronscyclingteam.com/ Aaron's Cycling Team] - sponsors both elite men's and women's professional cycling teams that compete on theUSA Cycling National Racing Calendar
*"Football Saturday in the South", a series of pre-season documentaries that are syndicated byRaycom .External links
* [http://www.shopaarons.com/ Aaron Sales and Lease Ownership website]
* [http://www.aaronrents.com/ Aaron Rents website]References
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