Formula One sponsorship liveries

Formula One sponsorship liveries have been used since the late 1960s, replacing the previously used national colours. With sponsors becoming more important with the rising costs in Formula One, many teams wanted to be able to display the logos of their sponsors as clearly as possible.

The liveries are usually changed for every season in the sport, marking the marketing ideas of the sponsors. Many teams keep some consistency over the years however, like the red colour of Ferrari, which has its origin in a shade of red known as rosso corsa being the national racing colour of Italy.

At historical events, cars are allowed to use the livery which was used when the car was actively competing. [Appendix K to the International sporting code, section 2.1.10]

At certain events where tobacco sponsorships are prohibited, teams may use an alternate non-tobacco livery.

BMW Sauber

After having been an engine supplier in the 1980s and again since 2000, BMW entered Formula One with a works team of its own in 2006. Although the cars have many sponsorship logos on them, the main pattern is based on the traditional BMW Motorsport team colours of white with light blue, dark blue and a little red (in an almost purple shade). White is also the original national racing colour of Germany, while white and blue are the colours of Bavaria and of BMW itself.

Force India

Force India is the fourth different edition of the former Jordan in as many years.

Jordan

Jordan Grand Prix competed in Formula One from F1|1991-F1|2005. During 1997-2005, they were known for their distinctive bright yellow livery.

Midland

Midland F1 competed for only one year, 2006. They took over Jordan in 2005, but Midland sold it in late 2006 to Spyker. They were the first, and so far only, F1 team to compete with a Russian license. (After Spyker's takeover in mid-2006, the team changed its livery to orange and name to Spyker MF1 Racing. In 2007, the team competed as Spyker F1.)

Red Bull

Red Bull Racing are of course sponsored by Red Bull and various others.

tewart

Stewart lasted for only 3 years before being bought out by its engine supplier, Ford, and being rebranded as Jaguar, but managed to win a race in its final season, 1999. Stewart had a tartan decoration on its cars to signify its Scottish nationality.

Toyota

Notes and References