Computerware

Computerware logo

ComputerWare: The MacSource was a chain of 10 Macintosh-only retail stores in the greater San Francisco Bay Area of Northern California. At one time, they were the largest Macintosh-only reseller in the United States. Guy Kawasaki mentions ComputerWare a number of times in his book, The Macintosh Way. Besides the ten stores, ComputerWare also had a headquarters that held International, Direct, and Corporate Sales Departments, and at one time had a full hardware repair depot and various training centers around the Bay Area.

History

The first ComputerWare store was opened on California Avenue in Palo Alto in 1985 by Drew Munster and Derek Van Atta. ComputerWare was originally incorporated as Lightning Development, doing business as ComputerWare; later the corporation was reorganized as ComputerWest dba ComputerWare after David Lipson bought the company from the original founders.

The Corporate Sales department was formed in 1987.

In 1988 a separate Headquarters was set up at 2800 West Bayshore Avenue in Palo Alto to house administrative, hardware repair, Corporate Sales, and other departments that were out-growing the floor above the Palo Alto retail storefront.

In May 1989, ComputerWare expanded to two stores with the opening of their Sunnyvale store on Lawrence Expressway near Fry's Electronics. Then three more stores were opened in rapid succession: the San Francisco store was opened in November in the heart of the financial district. Stores 4 and 5 were opened in December 1989 by acquisitions of MacOrchard in Berkeley and the Computer Center of Santa Cruz.

August 1990 brought a sixth store in San Rafael through acquisition of MacGarden. This location was still in the Macintosh-only retail business as the Marin Mac Shop until mid-2010 when it closed.

1992 brought the addition of two new stores: a seventh store was opened in Dublin in October, and then in November store number eight was opened in Sunnyvale on El Camino through acquisition of MacShop.

The hardware repair depot was moved out into its own building, across 101 on East Bayshore from the corporate headquarters in 1993.

1994 brought about the last store openings, building the ComputerWare retail chain to its height of ten stores. The San Mateo was opened in March on El Camino Real, and the Walnut Creek store was opened in December. April of that same year also brought about the move of one of the two Sunnyvale stores (the El Camino MacShop location) to Santa Clara, thereby solidifying full Bay Area coverage.

In November 1995 the lease ran out on the Palo Alto headquarters location, and a larger facility that could house both the headquarters, warehouse, and hardware repair depot was found at 605 West California Avenue in Sunnyvale.

ComputerWare UK

It should also be noted that ComputerWare UK, a distribution business in the UK, was stated in 1992 and although some of their products are Apple compatible, such as trackballs with large buttons and a large ball, it has nothing to do with the failed Apple stores. ComputerWare UK, as at 2010, has many happy customers and is a going concern.

ComputerWare UK started in 1992 by Rik and Christeen Alexander in order to provide computer input device solutions and test equipment through Manufacturers, System Integrators, Value Added Resellers and PC Builders. The business objectives included never employing people and never selling software or services although ComputerWare UK are appointed agents acting on behalf of companies in the Middle East and Africa. Rik and Christeen are members of the Finchampstead Cricket Club.

Apple Authorization

In November 1991, Apple fully authorized all of the ComputerWare stores as Apple Authorized Dealers; before this time, only the Santa Cruz store was an authorized dealer, limited the other stores to software, third-party hardware, cables, and other accessories. After this date, ComputerWare was able to carry the full line of Apple Macintosh products directly from Apple.

In January 1997, ComputerWare received Apple Specialist Authorization from Apple Computer for its dedication to the Macintosh platform.

The Downfall

In April 2001, ComputerWare announced that it was closing its doors. There were a number of factors that led to the demise of the ComputerWare retail chain. One of the major factors was the owner's loss of faith in Apple, as Apple began to open their own stores.^{[citation needed]} The owner, David Lipson, looked for a way to sell the company, and when a last-minute deal fell through, put the entire chain into close-out and liquidated the assets.^{[citation needed]}

The Reincarnation

Elite Computers bought the rights to the ComputerWare name in September 2001, and then reopened a number of the original ComputerWare stores in the same locations—sometimes with the same employees and management team where they could.

The Second Downfall

A number of additional factors lead to the second closing of the ComputerWare stores, among them pressure and lawsuits in 2003 regarding the Apple Specialist Program.^{[citation needed]}

Remnants

At least one of the former ComputerWare locations was still very much like the ComputerWare of lore. The San Rafael location remained a Macintosh-only store front under the Marin Mac Shop ownership. Unfortunately, the Marin Mac Shop also closed its doors in May 2010.^[1]

External Links and Sources

• ComputerWare Alumni
• Internet Wayback Archive of MacSource.com
• Internet Wayback Archive of ComputerWare.com
• CNET News, April 3, 2001 Apple Retailer ComputerWare Closes
• CNET News, September 10, 2001 ComputerWare Stores to Reopen
• Silicon Valley/San Jose Business Journal, April 4, 2003 Macintosh Retailer Files Suit, Says Apple Deal Turned Sour

References

1. ^ Google Maps review on 5/21/2010: This store is closed; Yelp review from 5/7/2010.