Bud.tv

Bud.tv

bud.tv is a marketing venture of the Anheuser-Busch brewing company (the manufacturers of the Budweiser beer brand) in the form of an online entertainment network. The project, which was launched in February 2007 just after the American Super Bowl, was rumoured to cost more than $30 million in its first year. The head of the project, as well as its originator, is Jim Schumacker, an executive at A-B.

The project failed to attract the number of expected visitors in its first months of operation, and was expected to fold by the year's end [cite web | url=http://online.wsj.com/article/SB117988898882511786.html?mod=todays_us_marketplace | title=Anheuser's Bud.TV Hits an Online Wall | date=2007-05-22 | publisher=Wall Street Journal] , although as of August, 2008 it was still online. Two possible causes for the site's lack of success are a lack of compelling content and a difficult-to-use age verification system. [cite web | url=http://adage.com/whentrainsfly/post?article_id=116879 | title=A Tilt of the Glass to Bud.TV | date=2007-05-24 | publisher=Advertising Age]

ee also

* Afterworld (Sci-Fi Show)
* Anheuser-Busch
* Budweiser (Anheuser-Busch)

References

External links

* http://www.bud.tv
* http://www.nytimes.com/2007/02/04/magazine/04BudTV.t.html?ex=1328245200&en=b5134a4321e868c1&ei=5088&partner=rssnyt&emc=rss
* http://www.bud.tv/public/BudTV_TermsOfUse.aspx
* http://www.anheuser-busch.com/press_room/2006/BudTV_090506.html
* http://www.anheuser-busch.com/press_room/Aristotle_011107.html
* http://adage.com/article?article_id=116074
* http://adage.com/article?article_id=114993
* http://adage.com/digital/article?article_id=115068
* http://adage.com/digital/article?article_id=114932


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  • Bud — Cette page d’homonymie répertorie les différents sujets et articles partageant un même nom. {{{image}}}   Sigles d une seule lettre   Sigles de deux lettres > Sigles de trois lettres …   Wikipédia en Français

  • bud — bud1 [bud] n. [ME budde, bud, seedpod < IE base * bheu : see BIG] 1. a) a small swelling or projection on a plant, from which a shoot, cluster of leaves, or flower develops b) a partly opened flower 2. any undeveloped or immature person or… …   English World dictionary

  • BUD — steht für: Budweiser (Anheuser Busch), Börsenkürzel einer US amerikanischen Brauerei Bergunfalldienst Black Urine Disease Flughafen Budapest im IATA Flughafencode Orte in den Vereinigten Staaten: Bud (Indiana) Bud (West Virginia) Bud (Wisconsin)… …   Deutsch Wikipedia

  • Bud — (b[u^]d), n. [OE. budde; cf. D. bot, G. butze, butz, the core of a fruit, bud, LG. butte in hagebutte, hainbutte, a hip of the dog rose, or OF. boton, F. bouton, bud, button, OF. boter to bud, push; all akin to E. beat. See {Button}.] 1. (Bot.) A …   The Collaborative International Dictionary of English

  • Bud — Bud, v. i. [imp. & p. p. {Budded}; p. pr. & vb. n. {Budding}.] 1. To put forth or produce buds, as a plant; to grow, as a bud does, into a flower or shoot. [1913 Webster] 2. To begin to grow, or to issue from a stock in the manner of a bud, as a… …   The Collaborative International Dictionary of English

  • Bud — steht für: Budweiser/Anheuser Busch, Börsenkürzel einer US amerikanischen Brauerei Bergunfalldienst Black Urine Disease Flughafen Budapest im IATA Flughafencode Bud ist: ein englischer Vorname, siehe Bud (Vorname) die Kurzform von Budweiser, ein… …   Deutsch Wikipedia

  • Bud — Bud, v. t. To graft, as a plant with another or into another, by inserting a bud from the one into an opening in the bark of the other, in order to raise, upon the budded stock, fruit different from that which it would naturally bear. [1913… …   The Collaborative International Dictionary of English

  • Bud — /bud/, n. a male given name. Also, Budd. * * * I Small lateral or terminal protuberance on the stem of a vascular plant that may develop into a flower, leaf, or shoot. Buds arise from meristem tissue. In temperate climates, trees form resting… …   Universalium

  • bud — bȕd (bȕdi) vezn. DEFINICIJA zast. arh. udvojeni ili u korelaciji s ili u zn. bilo...bilo, ili...ili [bud danas bud sutra] ETIMOLOGIJA ← imp. budi, v. biti …   Hrvatski jezični portal

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