Badger or Bust

Infobox Television
show_name = Badger or Bust


caption =
genre = Reality television series
picture_format = 720x576 (anamorphic 16:9)
runtime = 60 minute episodes
creator = Diverse Production
theme_music_composer =
country = UK
language = English
network = Sky One
first_aired = May 8 2007
last_aired = June 13, 2007
num_seasons = 1
num_episodes = 6
related =
website = http://www.skyone.co.uk/programme/pgeflashprogramme.aspx?pid=115&nointro=1
imdb_id =
tv_com_id =

"Badger or Bust" is a British reality television series in which Ruth Badger helps to turn failing businesses into successful companies. The series is produced by Diverse Production for Sky One the series premiered on May 8 2007

Ruth Badger is a business consultant with 13 years experience in sales. In the show she analyses the practices of struggling businesses and attempts to address their issues in order to revive sales. She offers leadership advice, training and sales guidance to try to bring success.

Episode Guide

Episode 1

*First broadcast May 8, 2007In the first episode, Badger goes to work at " [http://www.redsevenleisure.co.uk Redseven] ", a Stag and Hen weekend party planning operator based in Brighton. Red Seven get one thousand leads a week but are only converting 12% into deals.

Badger focussed on new members of the sales team and highlighted a knowledge gap with those new members, set "apprentice" like tasks to improve their confidence and created low strategy competitions to test the productivity. Sales generated by the new members increased by 21% in her two week stay.

Episode 2

*First broadcast May 15, 2007In the second episode, Badger travels to Dereham to help improve the caravan sales of "Greentrees Adventure Store". Badger has to deal with an MD who doesn't know the day of the week and a lazy, squabbling, three man, sales team. One member of the sales team manages to wind Badger up with some success and, another appears to be clearly smitten with the programme's presenter.Badger turns things around by improving attitudes and giving training to staff which help to increase company sales by 20% in just a few weeks.

Episode 3

*First broadcast May 23, 2007In the third episode, Badger travels to Bradford to help improve the sales at "Rooms with a View" a company who sell windows, doors and conservatories.Although Ruth's ideas start to have an impact, when she returns later she discovers the firm has been wound up and closed.

Episode 4

*First broadcast May 30, 2007Badger assists Estate Agent "Kilostate" in Norwood. Manager, Dal's branch deals with sales and lettings, they do about two sales a month and around ten lettings. They have 15 properties on their books compared to over 100 in rival agents. Badger works with a sales team of three in order to generate more leads for the business. She gives sales training, helps to produce leaflets to attract business, tries to promote better communication and encourages the manager to set sales targets. Friendly competition develops and better sales techniques bring in a lot more leads. Sales increased to 6 a month and profits doubled.

Episode 5

*First broadcast June 6, 2007Badger visits Mayhem in London to help sell a small portable bicycle. She runs into problems with the boss and a sales floor which resembles a funeral parlour.

Episode 6

*First broadcast June 13, 2007Badger in this final episode of the season visits Camberley Curtains, in her home town of Wolverhampton, and tries to establish them with one of the UK's largest interior design companies in the country, Inside Right Ltd.

External links

* [http://www.skyone.co.uk/programme/pgeflashprogramme.aspx?pid=115&nointro=1 Badger or Bust Official Site]