King Apparel

King Apparel

King Apparel is a London-based streetwear brand. It was founded in 2002 by former professional snowboarder/skateboarder Tim Hoad and his friend and graphic designer Paul Linton; their goal was to create a new apparel brand, which reflected the creative freedom of their own lifestyle and culture. After securing start-up funding from The Princes Trust and Business Link, the brand launched in 2003 with a small range of accessories and t-shirts. From this modest beginning King Apparel has now grown to present a fully comprehensive range of garments every season including the launch of their sub-brand 'LDN' across the UK and Europe.

A notable detail of King Apparel is that all of their outerwear garments and accessories produced are limited to exclusive runs of just 300 pieces and they also operate a strict "no re-runs and no repeats" policy. They were also the first independent brand to work exclusively alongside New Era Cap, following an agreement made with New Era Europe in 2003, and today they have specialized and exclusive design modifications to the classic New Era Cap fit that no one else on the planet produces.

"Want Respect" campaign

For the Summer of 2007, King Apparel teamed up with the UK Government " [http://www.myspace.com/wantrespect Want Respect] " campaign for safer sex. [cite web |url= http://www.britishhiphop.co.uk/news/latest/king_apparel_want_respect_safe_sex.html |title=What A Pair! King Apparel Team Up With "Want Respect" To Promote Safe Sex |author=Michelle Adabra |publisher=www.britishhiphop.co.uk |date= 2007-04-02 |accessdate= 2007-05-16] This is the first documented collaboration between a clothing brand and a government social and health campaign. [cite web |url= http://wordonthescene.blogspot.com/2007/03/from-your-tv-screens-down-to-your.html |title= KING Apparel and "Want Respect?, Use a Condom" |publisher=wordonthescene.blogspot.com |date= 2007-03-26 |accessdate= 2007-05-16] King have produced 1,000 pairs of limited edition denims with hidden "stash" pockets for condoms emblazoned with the "Want Respect" logo designed by the legendary Mode 2. [cite web |url= http://www.whitedust.demon.co.uk/mode2/mode2.html |title=The Art Of Mode 2 |publisher= www.whitedust.demon.co.uk |accessdate=2007-05-16] Every pair of jeans also comes with a customized swingtag of 'King' condoms attached to the waist.

References

External links

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* [http://www.britishhiphop.co.uk/features/interviews/tim_hoad_of_king_apparel.html Tim Hoad of King Apparel interview at britishhiphop.co.uk]


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