Belmayne

Belmayne is a new (2007) development of housing, and proposed adjunct facilities, in Balgriffin, a northern suburb of Dublin, Ireland. It is situated just off the Malahide Road, opposite the new (2006) Hilton Hotel. It is close to the M1 and M50, and Dublin Airport, via the N32. There are Dublin Bus services (27, 42 and 43) on the Malahide Road. The estate is in walking distance of Tesco-anchored Clare Hall Shopping Centre.

Belmayne has been noted in the press [Dublin, The Irish Times: Sat. April 28, 2007, "Giving it the Hard Sell", also http://www.ireland.com/newspaper/newsfeatures/2007/0428/1177280507927.html] , and criticised by some members of the public [Dublin, The Irish Times: Fri. May 4, 2007, Letter, "Property: the Hard Sell", also http://www.ireland.com/newspaper/letters/2007/0504/index.html] , for its striking advertising theme material. It was later found that the developers were non-compliant with Advertising Standards [http://www.asai.ie/complaint_view.asp?CID=371&BID=16 "advertisers should take account of public sensitivities in the preparation and publication of marketing communications and avoid the exploitation of sexuality. They should not use offensive or provocative copy or images merely to attract attention."]

Belmayne forms part of the Northern Fringe Development, as approved by the local authorities, providing new accommodation in former "green belt" land.

Adjacent housing developments in Balgriffin include Castlemoyne and St. Samson's Court.