WRSR

Infobox Radio station
name = WRSR


city = Owosso, Michigan
area = [http://www.radio-locator.com/cgi-bin/pat?call=WRSR&service=FM&status=L&hours=U]
branding = The Fox Classic Rock
slogan = The Classic Rock Authority
airdate = 1965
frequency = 103.9 MHz
format = Classic rock
power = 2,850 watts
haat = 147 meters
class = A
facility_id = 41681
coordinates = coord|42|59|44|N|83|59|33|W|type:landmark
callsign_meaning = Soft Rock 103.9 (previous format)
former_callsigns = WAHV (2/5/96-5/15/98) WMZX (1/15/89-2/5/96) WOAP-FM (1965-1/15/89)
owner = Cumulus Broadcasting
sister_stations = WDZZ, WWCK-AM, WWCK-FM
webcast =
website = [http://www.classicfox.com/ www.classicfox.com]
affiliations =

WRSR (103.9 FM, "The Fox") is a radio station broadcasting a classic rock format. Licensed to Owosso, Michigan, it first began broadcasting in 1965 under the WOAP-FM call sign.

The original WOAP-FM began broadcasting in April of 1948 at 103.1 on the FM dial. Although the station's owner, "The Owosso Argus-Press", which also owned AM station WOAP 1080 AM, heavily promoted its new FM station, WOAP-FM was a failure and went off the air by 1953. WOAP-FM resurfaced on its current 103.9 frequency on December 2, 1965. It served as a simulcast of the AM station and continued the AM's programming after AM sign-off as well as broadcasting local high-school sports.

In the late 1990s, the station began targeting the Flint market more aggressively. In 1998, 103.9 FM switched from classic hits as WAHV "The Wave" to soft AC as WRSR "Soft Rock 103.9." WRSR originally carried the syndicated Delilah love-songs show at night, but later switched to a simulcast of Detroit station WNIC-FM's "Pillow Talk" show hosted by Alan Almond after crosstown rival WCRZ dropped its own local love-songs show in favor of Delilah. Following the failure of the AC format, WRSR switched to its current format in September 2000.

Sources

* [http://www.michiguide.com/dials/rad-p/wrsr.html Michiguide.com - WRSR History]

External links

*FMQ|WRSR
*FML|WRSR
*FMARB|WRSR