WTKQ-FM

Infobox Radio station
name = WTKQ-FM


city = Carrollton, Michigan
area = [http://www.radio-locator.com/cgi-bin/pat?call=WTKQW&service=FM&status=L&hours=U]
branding = FM Talk 100.5
slogan =
airdate = 1989
frequency = 100.5 MHz
format = News-Talk
power = 3,000 watts
haat = 100 meters
class = A
facility_id = 41842
coordinates = coord|43|33|43|N|83|58|54|W|type:landmark
callsign_meaning = FM Talk
former_callsigns = WSGW-FM (1/30/06-8/29/07)
WTBT (9/16/05-1/30/06)
WXQL (3/5/04-9/16/05)
WTCF (11/4/91-3/5/04)
WKFK (5/22/89-11/4/91)
WCWK (3/17/89-5/22/89)
owner = NextMedia Group
sister_stations = WCEN-FM, WGER, WSGW, WTLZ
webcast =
website = [http://www.fmtalk1005.com/ http://www.fmtalk1005.com/]
affiliations =

WTKQ-FM (formerly known as WSGW-FM) (100.5 FM) is a radio station broadcasting a news-talk format. Licensed to Carrollton, Michigan, it first began broadcasting in 1989 under the WCWK call sign.

The station is owned by NextMedia of Englewood Colorado.

The station was originally adult contemporary-formatted and then adopted a long-running and successful CHR format, known as 100.5 "The Fox". WTCF was owned by Mid America Broadcasting through most of the 90's. WTCF enjoyed a large ratings margin on WIOG in the 18-34 demographic. The station was live and featured "Steve and Stacie in the morning", "Steve Williams & Amy Wilde morning show", "Rick and Jean Marie in the morning" and later "McGill in The Morning". News veteran/radio personality Lisa Ferrel was the co-host prior to the flip to Pirate Radio. Other Morning shows included, Leeroy the love toy, Rick Dees, Josh & Holly, and Lisa & Dylan in the morning.

In 1999, the station adopted the name "Pirate Radio" and shifted its format from Mainstream to Rhythmic Contemporary. Though the station's ratings remained high during the "Pirate Radio" stage, owner Wilks Broadcasting soon shifted the station to Hot AC under the moniker "Mix 100," which proved disastrous, as the station's ratings plummeted. Rival station WIOG, which had been a Hot AC for most of the '90s, took advantage of this by returning to CHR and regained some of the ratings ground it had lost to WTCF (though its ratings have never returned to the double-digit shares the station enjoyed in the late 80's).

After a return to an Adult CHR format and the "Fox" moniker failed to raise ratings at 100.5, new owners NextMedia Group pulled the plug on "The Fox" for good in 2004 and changed the format to Rhythmic Oldies as "Kool 100.5," WXQL. Ratings remained low, and a year and a half later, the station became "The Beat," WTBT, with a dance format heavy on dance remixes of CHR/pop hits. The "Beat" format lasted only a few months before the station became WSGW-FM, airing a talk format with some programming separate from its AM sister.

Past Slogans

* Tri-cities ONLY hit music Station, #1 for music & fun!, Planet FOX, Tri Cities' #1 Hit Music Station
* Mix 100, Tri Cities' Best Mix, Tri Cities' Best Music

Past Air Talent

*Lisa Lisa
*Rich Panama
*Scotty Gunther
*Amanda Zill
*Juli Jay
*Grunwald
*Mason
*Mark McGill
*"Sunny" Joe Harris
*Lisa DeAngelo
*Grimm
*Man @ Large aka Cadillac Jack
*Eric Meier
*Scott Nueman
*Greg Fry
*Rick O'Shea
*Jeanmarie Pavol
*Steve Williams
*Amy Wilde
*Jessica Jameson
*Dom "Domino" Theodore
*Catfish Coleman
*Deb Kelly
*Fletch
*Lisa Ferrell
*Dylan Forbes
*J.J. Davis
*Micheal West
*Rick Dees
*Mike MacDonald
*Jamie Beck
*Tom LaZar
*Carrie Taylor
*Big Steve
*Clay
*Jay Scott
*Tim Fries
*JoJo (Lucas)
*Deidra McKay
*Phlash Phelps
*Countless Board-op's and weekend talent

Sources

* [http://www.michiguide.com/dials/rad-s/wtkq.html Michiguide.com - WTKQ History]

External links

*FMQ|WTKQ-FM