The Superstation

Infobox_Radio_station | name = The Superstation


city =
area = United Kingdom.
branding =
slogan =
airdate = 1987 - 1990
frequency = Various.
format =
power =
owner = Richard Branson 1987 - 1989, then Owen Oyston from 1989 onwards.
website = :"For the category of United States television broadcasters, see Superstation. For the Orcadian community radio station, see The Superstation Orkney."

The Superstation was set up as an over-night sustaining service for Independent Local Radio. The station broadcast from 10.00pm until 6.00am on many of the UK's commercial radio stations.

Brief History

The concept of The Superstation came from David Campbell and Rob Jones who worked for Virgin's radio arm and was backed financially by Richard Branson [http://www.usp-group.com/record.jsp?type=teamMember&ID=5] .

After the stations in London (specifically Capital Radio) decided not to take the service, The Superstation found it hard to encourage companies to advertise with them [http://tv.cream.org/specialassignments/radiocream/argilr.htm] . This led to many of the original high profile presenters/celebrities leaving.

Technical

The Superstation would leave a gap for local stations who had sold their own advertising air-time to "opt-out" of the national programme. A name check ident and a gap of around 1 second would be the signal for a tech-op to fire the carts containing the local adverts.

The typical duration for one of these ad breaks was either 2.10 or 2.40. So, in order to fill the gap, either four or five 30 second adverts and one 10 second jingle into the end sweeper would be used

Each station had a log with the exact duration of each break.

Not all stations had their own ad breaks, so music montages would be played down the line so there was continuous output. A 3-5 second sweeper sound followed the montage and signalled the next part of the programme was about to start [http://216.239.59.104/search?q=cache:7h_-0eJK9R4J:www.digitalspy.co.uk/forums/showthread.php%3Ft%3D329698+the+superstation+erica+hughes&hl=en&ct=clnk&cd=3&gl=uk] .

Jingles

The station had a sung jingle package produced by Midlands based music producer Muff Murfin, these jingles were originally created for W.T.R.K-"Electric 106" in the U.S. All of the original presenter line-up had their own name "shouts", the newer presenters generally used their own name idents. The station also had American voice-over style "sweepers" voiced by J.R Nelson who was part of the Z100 morning crew. Some of the more famous ones went:-

:"Hot, H - O - T, The hits of today and the hits of tomorrow!"

:"Beaming live from the starship voyager 23 thousand miles above the planet earth, this is The Superstation."

:"The biggest, the brightest and the best, this is The Superstation."

Presenters

Miscellaneous

* Although The Superstation was initially based in London, it later came from Key 103's studios in Manchester.

* Thursday night on Erica Hughes' show was home of 'The Brian Bumble Bee' poetry spot, carrying on the spot initially launched on Red Rose Radio.

External links

* [http://216.239.59.104/search?q=cache:LagV64EY9Z8J:www.digitalspy.co.uk/forums/showthread.php%3Ft%3D754083+the+superstation+jingle&hl=en&ct=clnk&cd=2&gl=uk Digitalspy.co.uk] - The Superstation being discussed on a forum.
* [http://tv.cream.org/specialassignments/radiocream/argilr.htm tv.cream.org] - The Superstation Radio Cream listing.
* [http://www.northwestradio.info/memories/redroseschedule.htm nortwestradio.info] - Red Rose Gold & Red Rose Rock FM Programme Schedule showing The Superstation listings.
* [http://www.community-net.co.uk/members/aircheck/PhilKennedytracker.htm community-net.co.uk] - Details of Phil Kennedy's involvement.
* [http://www.community-net.co.uk/members/aircheck/DianaLuketracker.htm community-net.co.uk] - Details of Diana Luke's involvement.