Trymedia

Trymedia is a division of RealNetworks that provides digital distribution services based on its proprietary ActiveMARK DRM and digital distribution technology. Trymedia is headquartered in San Francisco, with offices in Berkshire and Alicante. [cite web
url=http://www.trymedia.com/corporate/directions.shtml
title=Directions
publisher=Trymedia
accessdate=2007-05-04]

Overview

Trymedia was founded in 1999 as Trymedia Systems, Inc. by cousins Alex and Andres Torrubia. The company was launched in Spain, and after a round of fund-raising in New York, relocated to San Francisco. [cite news
last=Sanders
first=Adrienne
url=http://www.bizjournals.com/sanfrancisco/stories/2005/03/28/story8.html
title=Anti-piracy firm nets booty, sails on
publisher=San Francisco Business Times
date=2005-03-25
accessdate=2007-05-04] [cite news
url=http://www.onlinereporter.com/TORbackissues/TOR296.htm#Media%20Companies%20'Still%20Don't%20Get%20It,%20God%20Bless%20'Em'
title=Media Companies 'Still Don't Get It, God Bless 'Em'
last=Fulton
first=Curtis Lee
date=May 6-10, 2002
publisher=The Online Reporter
accessdate=2007-05-04] Macrovision acquired Trymedia for US$34 million on July 26, 2005. With the acquisition, Macrovision launched a new games division, Trymedia Games Division, based around Trymedia employees. [cite news
last=Sanders
first=Adrienne
url=http://sanfrancisco.bizjournals.com/sanfrancisco/stories/2005/08/08/newscolumn7.html?page=1
title=Macrovision: Wooing Trymedia Systems on the sly at E3
publisher=San Francisco Business Times
date=2005-08-05
accessdate=2007-05-04] Trymedia was not a profitable operation, losing $14.5 million on revenue of just over $9 million in 2007. [cite news
url=http://seattlepi.nwsource.com/business/352362_realnetworks23.html
title=Seattle's RealNetworks acquires most of games-maker Trymedia
last=Richman
first=Dan
work=Seattle Post-Intelligencer
date=2008-02-22
accessdate=2008-03-07] On February 22, 2008, RealNetworks announced it had acquired Trymedia from Macrovision for an undisclosed sum, [cite press release
url=http://www.realnetworks.com/company/press/releases/2008/trymedia.html
title=RealNetworks to acquire Trymedia from Macrovision
date=2008-02-22
publisher=RealNetworks
accessdate=2008-03-07] reported in a Macrovision conference call to be $4million. [cite news
url=http://www.bizjournals.com/seattle/stories/2008/02/18/daily32.html
title=RealNetworks buys Macrovision subsidiary
work=Puget Sound Business Journal
accessdate=2008-03-07]

Trymedia operates an online network of digitally distributed computer games. The network is integrated into Microsoft's digital locker service, [cite press release
url=http://www.trymedia.com/corporate/press/20061220.shtml
title=Macrovision Works With Microsoft to Deliver Over 1,000 Popular Games and Software Programs Online at Windows Marketplace
date=2006-12-20
publisher=Macrovision
accessdate=2007-05-08] and provides white label online retail services to affiliates such as Electronics Boutique and GameSpot. [cite web
url=http://www.trymedia.com/partners/affiliates_partners.shtml
title=Portal / Retail Partners
publisher=Trymedia
accessdate=2007-05-04]

ActiveMARK

ActiveMARK is Trymedia's proprietary technology suite for secure digital distribution. It provides DRM protection for software distributed digitally or by CDs/DVD, along with commerce, distribution, administration and marketing services.

Trygames

Trygames, a division of Trymedia, is a retail website offering computer games from the Trymedia games network for download, trial and purchase. It was launched in 2001. [cite web
url=http://www.download-free-games.com/reviews/trygames.htm
title=Trygames Site Review
publisher=Download Free Games
accessdate=2007-05-04] Software pirates often use TryMedia as a source for original game media, without the need to rely on torrents, due to the fact that Trymedia's servers currently aren't secure and don't prompt a user to proivde a user name or password when they attempt to download a file directly. This requires that the user know the exact location on the server of the file. Once game files have been downloaded, a user need only apply a crack to unlock the full game content. Trymedia has yet to implement any strategy to ensure that their servers aren't abused in this manner.

References

External links

* [http://www.trymedia.com Trymedia] (official site)
* [http://www.trygames.com/ Trygames] (official site)