Snoloha

Snoloha is a Michigan-based retail company founded by Rod Call. It all began on a long commute to work from Traverse City to Petoskey (Michigan) one early morning in March 2003 when Rod drove by the sign that he had driven past and read countless times before, “45th Parallel Halfway between the Equator and the North Pole”. This time, however, was different. This time something changed. This time there was an idea, an inspiration.

[cite web|url=http://www.northernexpress.com/editorial/features.asp?id=2409|title=Rod Call's 45th] [cite web|url=http://webservices.davenport.edu/the_banner/|title=DU Helped Make A Dream A Reality]

[cite web|url=http://www.snoloha.com/our_story.php|title=The Snoloha Story]

[cite web|url=http://blog.mlive.com/traveling_coach/2007/05/the_migrational_pull_of_the_45.html|title=The migrational pull of the 45th Parallel]

Definition

Snoloha [sno - loh - hah] , n. A lifestyle shared by those who live, play, travel, vacation, relax, or simply enjoy life somewhere between the islands and the arctic.

Customer Driven

Snoloha is a company that represents and reflects a certain lifestyle. This lifestyle is driven by its customers. From the Snapshots & Scenery photo gallery to the Chronicles & Commentaries logbook, Snoloha customers play a vital role to the continued growth of the brand.

[cite web|url=http://www.snoloha.com/photos/main.php|title=Snapshots & Scenery]

Community Involvement

The Snoloha Sabbatical is currently under development. The goal is to send a deserving family on a vacation to experience the Snoloha lifestyle. This could be a trip to Disney Land, to a beach town, a ski resort, Cedar Point, etc.

External links

* [http://www.snoloha.com] Snoloha Company Homepage

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