- WYSE
Infobox Radio station
name = WYSE
city =Canton, North Carolina
area = Haywood andBuncombe County, North Carolina
branding =
slogan =
airdate = 1949
frequency = 970 AM (kHz)
format =sports talk
power = 5000Watt s (day) 30 Watts (night)
class = D
callsign_meaning = WISE (based on WISE call sign in Asheville)
former_callsigns = WWIT, WBCG, WOXL, WLZR
owner = Saga Communications
sister_stations =
webcast =
website = http://www.1310bigwise.com
affiliations =WYSE (970 AM) is a
radio station located inCanton, North Carolina , that simulcasts WISE'ssports talk format fromAsheville, North Carolina . Owned bySaga Communications , the station is licensed by the FCC to broadcast with 5000 Watts of power during the day and 30 Watts at night.The station is an affiliate of the
Atlanta Braves radio network, the largest radio affiliate network inMajor League Baseball . [ cite web|url=http://mlb.mlb.com/atl/schedule/affiliates.jsp|title=Affiliate Radio Stations|work=The Official Site of the Atlanta Braves]History
970 AM signed on in 1949 as WWIT (call letters stood for "W"here "W"heels of "I"ndustry "T"urn). WWIT was daytime-only and broadcast with only 1000 watts. It featured a
Big Band format that gave way to aTop 40 format by the late 1950sFact|date=April 2008. Teenagers at that time considered "Nat the Cat," an afternoon host, a favorite DJ [Edie Burnette, "Once Upon a Time, Tuning in to a Radio Program Was Popular Entertainment,"Asheville Citizen-Times", January 17, 2008.] . Bob Caldwell ofWLOS worked at WWIT in the early 1960s [Tony Kiss, "Caldwell to Sign Off from WLOS," "Asheville Citizen-Times", May 3, 2007.] . The station was known on the air as "Big-IT" and "97-IT" by the late 1970s.In 1979, WWIT increased its signal to 5000 Watts, but was still daytime only. The Top 40 format, now known as CHR, continued until the mid-1980s when it gradually switched over to
Adult Contemporary Fact|date=April 2008. Prior to 1992, WWIT aired Pisgah High School football [Jeff Bryson, "Bears Fans Tune in for Action," "Asheville Citizen-Times", October 19, 2003.] .The station was sold in 1994, to a new company that took the stationClassic rock as "970 WWIT". It eventually went into bankruptcy by 2000 and was sold, becoming WBCG with a Country format.In September 2001, the station was sold to another company that switched the station to
Oldies and reclaimed the WWIT call letters. It was sold to Saga Communications in 2003 and became a full-time simulcast of WOXL'sOldies format. The station again dropped the WWIT call letters for WOXL. It became WLZR in 2005 and WYSE in 2006.References
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