Home Made Simple

Home Made Simple

Home Made Simple is a monthly email newsletter, website and television show that features helpful tips, advice and ideas for the home. It is supported by the Procter & Gamble brands Mr. Clean, Febreze, Dawn, Cascade and Swiffer.

"Home Made Simple" is what marketers call a cohort site [ [http://www.forrester.com/Research/Document/Excerpt/0,7211,40756,00.html Forrester.com] ] , a website that promotes a product or multiple products by providing helpful information, like recipes and tips, not solely advertising and marketing messages.

Newsletter and website

"Home Made Simple" began in 2000 as an email newsletter and website offering simple, creative ideas for their homes. [ [http://www.mma-net.org/publications/publications.asp?PubIssueID=314#8 MMA Net] ] The newsletter is updated monthly with articles in the following categories:

*Organized Life — home organization.
*Celebrate Living — home entertaining.
*Clever Kitchen — simple recipes and kitchen ideas.
*Outside Pleasures — decorating ideas and activities for the outdoors.
*Easy Décor — interior decorating tips and advice.
*Home Mavens — projects for a group of friends to do together.

Each article also includes songs from Julie’s Jukebox, an online music store. Visitors can purchase individual songs or “showcases,” a playlist of songs that share the same theme as the article.

In December 2007 Home Made Simple partnered with Ripple 6 to offer visitors an opportunity to engage with each other through a community feature. Visitors can post their own thoughts or respond to ideas from others.

The newsletter also includes product news, sweepstakes and coupon offers from the sponsoring brands.

TV show

In the summer of 2006 the "Home Made Simple" TV show debuted on the US cable network TLC. [ [http://www.worldscreen.com/print.php?filename=tlc50106.htm Worldscreen.com] ] . It is a weekly home improvement reality show based on the Home Made Simple newsletter/website.

The hosts of the show, Patrick Brown,Wanda Colon are called the “Home Mavens”. [ [http://tlc.discovery.com/fansites/homemadesimple/bios.html Discovery.com] ]

The featured guest of each week’s show is nominated by their friends on the "Home Made Simple" website. Then the friends help the featured guest with some projects in their home, with guidance from the hosts.

Common projects on the show are easy meals, minor fix-its, room organization and interior decorating. The Home Mavens share expert tips in each episode.

Products from Mr. Clean, Febreze, Dawn, Cascade and Swiffer, the sponsoring brands, are used throughout the show.

References

External links

* [http://www.homemadesimple.com/ Official site]


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