- WMJH
Infobox Radio station
name = WMJH
city =Rockford, Michigan
area = [http://www.radio-locator.com/cgi-bin/pat?call=WMJH&service=AM&status=L&hours=D]
branding =
slogan =
airdate =
frequency = 810kHz
format =Ethnic ; Spanish
power = 3,600watt s
erp =
class = D
callsign_meaning = Majic 810 (prior format)
former_callsigns = WISZ (11/10/95-7/10/96)
WBYY (11/4/91-11/10/95)
WJPW (?-11/4/91)
owner =Birach Broadcasting
webcast =
website = [http://www.birach.com/ http://www.birach.com/]
affiliations =WMJH (810 AM) is a
radio station broadcasting a brokeredRegional Mexican format, licensed toRockford, Michigan and serving theGrand Rapids, Michigan market. The station is known on-air as "La Poderosa" (Spanish for "the powerful one"). Owned byBirach Broadcasting , WMJH broadcasts with 3,600 watts of power during the day, which, along with its lower dial position, allows it to be heard across a large portion of western and central lower Michigan, but must sign off at night to protect WGY inSchenectady, New York .AM 810 began operations in
1964 as WJPW and featured a MOR/adult contemporary music format for many years. From1996 to2004 , WMJH was known as "Magic 810," airing a satellite-fedAdult Standards format fromWestwood One . "Magic 810," which also broadcast in AM stereo for a time, had a loyal audience and respectable ratings for an AM daytimer, but was chiefly popular with listeners aged 55 and older, which led Birach to switch the station's format to brokered Spanish programming. As "La Poderosa," the station battles with 1410WNWZ and 1530WYGR for West Michigan's Spanish-speaking audiences and continues to do fairly well in the ratings.Sources
* [http://www.michiguide.com/dials/rad-m/wmjh.html Michiguide.com - WMJH History]
External links
*AMQ|WMJH
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