- Buckler (beer)
beerbox_abv|abv=0.5% (maximum)cite news
title = Heineken roept Buckler-bier terug
work = [http://www.nieuws.nl/ nieuws.nl]
language = Dutch
publisher =Nieuws.nl
date =2004-06-15
url = http://dossiers.nieuws.nl/economie/heineken/176562
accessdate = 2007-04-26 ] Buckler is a low alcohol (0.5% abv) pale lager. It was launched in the summer of 1988, and is distributed worldwide. There was a recall in 2004 due to a fault in the pasteurising process. [ [http://www.fda.gov/oc/po/firmrecalls/buckler06_04.html Heineken USA Recalls Buckler Non-Alcohol Brew ] ] OnDecember 31 ,1989 , Dutch cabaret performerYoup van 't Hek referred to Buckler beer several times during his New Year cabaret show with the words: "You know Buckler, don't you? The orthodox reformed beer. I hate them incredibly, Buckler drinkers. Yuck. Those types standing next to you in a bar that don't get drunk." [Original citation in Dutch: "Buckler kent u wel, hè? Dat is dat gereformeerde bier. Daar heb ik zo'n ongelofelijke hekel aan. Aan Buckler-drinkers. Gadverdamme. Die types die naast je in het café staan en niet dronken worden."] His show produced the concept of the 'Buckler loser' (Dutch: "Bucklerlul"), which led to dropping sales. Eventually Heineken took the beer out of the Dutch market. The estimated loss for Heineken was €180,000,000. Heineken did not sue Youp van 't Hek, responding that they themselves also use humour in their campaigns and that they should be able to deal with it themselves too. [http://www.parool.nl/nationalescriptieprijs/2003/scriptie1.html] .References
External links
* [http://www.buckler.fr/ Buckler] fr icon
* [http://www.buckler.ru/ Buckler] ru icon
* [http://www.buckler.es/ Buckler] es icon
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