WSCC-FM

Infobox Radio station
name = WSCC-FM


city = Goose Creek, South Carolina
area = Charleston/South Carolina Lowcountry
branding = "News Radio 94.3 WSC"
slogan = "Your News, Weather, and Traffic Station"
airdate = May 19, 1983
frequency = 94.3 MHz HD Radio
format = News/Talk
haat =
erp = 25,000 Watts
class = C3
callsign_meaning =
former_callsigns =
owner = Clear Channel Communications
sister_stations =
webcast =
website = http://www.wscfm.com
affiliations =

WSCC-FM (94.3 FM), also known as "News Radio 94.3 WSC", is a radio station located in Charleston, South Carolina. The station is licensed by the FCC to the nearby community of Goose Creek and broadcasts on 94.3 FM with a ERP of 25 kw.

History

94.3 signed on as WLNB on May 19, 1983. The station had featured an early form of Urban Adult Contemporary called "Heart and Soul" in its first few years on the air.

In late July 1987, WLNB was sold to new owners, which changed the format to Top 40/Dance Crossover as "Hot 94" under the WWHT-FM callsign. Airstaff at start-up was Madeline (formerly of crosstown Album Rocker WAVF) for mornings, Mick Barker (from rival CHR outlet WSSX) for mid-days, Chris Kelly (from WMMC/Columbia) for afternoons, and Rocky Love (from WXTU/Philadelphia) for nights. The station was programmed by Bob Casey, formerly VP-Programming of crosstown WXTC. [ Kim Freeman "Vox Jox" column, "Billboard" Magazine August 1st, 1987]

Hot 94 failed to make headway due to strong competition from CHR's WKQB (Q-107) and WSSX (95-SX) as well as a limited signal. In mid-1989, Hot 94 dumped the format as well as much of the staff for Oldies as "Hot Gold 94". Again. ratings failed to materialize.

In early 1990, WWHT switched to Urban Contemporary as WUJM, adopting the "94 Jams" name. Again, the station faced strong competition from established Urban's WWWZ and WPAL-FM and switched to Easy Listening by late 1991 as "Easy 94.3".

In the Fall of 1992, WUJM entered into a LMA with WSSX, which resulted in the station's format changed to CHR as "Fly 94". The WSSP calls were added that October. Although the station became Charleston's only CHR when WSSX dumped it for Hot Adult Contemporary, ratings were still dismal. In September of 1993, the LMA was broke off and WSSP flipped to satellite fed Adult Standards as "Stardust 94.3"

In 1999, WSSP dropped Adult Standards for Rhythmic CHR under the "94.3 The Beat" name. By 2002, WSSP flipped to Urban Contemporary as "Power 94.3".

In early 2004, WSSP dropped Urban and began simulcasting News/Talk outlet 730 WSCC over a period of 2 weeks. Afterwards, WSCC adopted the station's format.

Today, the station is home to national talkers such as Glenn Beck, Rush Limbaugh, and Michael Savage. In the morning, it features Charleston's Morning News with host Kelly Golden.

WSCC has launched a Smooth Jazz substation on 94.3 HD-2.Fact|date=December 2007 (HD Radio needed).

References

* Kim Freeman "Vox Jox" column, Billboard Magazine, August 1st, 1987

External links

* [http://www.wscfm.com/main.html WSCC-FM official website]
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* [http://www.thatwasradio.com/hot94.html Tribute page to WWHT during the "Hot 94" era.]