Allinson

Allinson

Allinson is a brand of bread made by Allied Bakeries, and of flour, being owned by Associated British Foods

History

Dr Thomas Allinson was born in the Hulme district of Manchester in 1858. He trained as a doctor in Edinburgh, graduating in 1879. He founded the first Allinson mill in 1892 in Bethnal Green as Dr Allinson's "Natural Food Company". It was the first to produce wholemeal/wholegrain flour. His slogan was "Health without Medicine". Allinson was viewed as an eccentric because of his advocation vegetarianism, in particular of wholegrain bread, and opposition to many medical practices of the time. Two more mills were bought in Castleford and Newport in Wales.

The company was joined with six others to form Allied Bakeries by Willard Garfield Weston in 1935.

The company has advertised on TV with Brian Glover declaring it's "Bread wi' Nowt Taken Out". It gave the impression that Thomas Allinson would have had a Yorkshire accent, but that would not have been the case.

Production

The company is based in Maidenhead in Berkshire, at the same address as ABF. It only makes wholemeal bread (not brown bread). The brand is worth around £20m. It sells two varieties: "Wholemeal" and "Hi-Bran".

Allinson Flour

[http://www.allinsonflour.co.uk Allinson Flour] is a separate company making flour and yeast, owned by [http://www.westmill.co.uk Westmill Foods] based in Enfield. It is also owned by ABF. It also has sites in Trafford Park and Selby.

ee also

* Kingsmill - also made by ABF, makes both white and brown bread (ie "Great Everyday" wholemeal loaf)

External links

* [http://www.allinsonbread.com Website]
* [http://www.alliedbakeries.co.uk Allied Bakeries]
* [http://www.bryt.co.uk/our_work/brand_identity/13611375/allinson-flour/ Allinson Flour brand identity]
* [http://www.ciao.co.uk/Reviews/Allinson_Yeast_Easy_Bake__5181890 Review of Easy Bake Yeast]
* [http://www.ciao.co.uk/Reviews/Allinson_Medium_Sliced_Wholemeal_Bread__5176722 Review of medium sliced wholemeal bread]

Video clips

* [http://www.youtube.com/watch?v=raJRe7J5m6g 1992 TV Advert]
* [http://www.classictvads.co.uk/allinson.htm Similar TV advert]


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