Jumptap

Infobox_Company
company_name = JumpTap, Inc.
company_
company_type = Private
company_slogan = The leader in mobile search and advertising
foundation = 2004
location = Cambridge, Massachusetts, USA
key_people = Dan Olschwang, President and CEO; Lacey Brandt, CFO; Adam Soroca, VP and GM Search and Advertising; Paran Johar, CMO; Menashe Rothschild, CTO
num_employees = 51-200 (2008)
industry = Mobile Search & Mobile Advertising
products = Monetization Platform Mobile Search Engine Mobile Advertising Network
homepage = [http://www.jumptap.com/ www.jumptap.com]

JumpTap, Inc., is a leading mobile search and advertising solutions provider headquartered in Cambridge, Massachusetts, with offices across North America and in London, Madrid, Paris, Rotterdam, Stockholm and Tel Aviv. The company develops white label mobile search and mobile advertising technologies. The mobile advertising industry is predicted to be worth at least USD$7.6B by 2013 [cite news
title = Mobile TV to Drive Mobile Ad Spending
url = http://www.emarketer.com/Article.aspx?id=1006186&src=article_head_sitesearch
work = eMarketer] . JumpTap's mobile search and mobile advertising solutions provide the critical link for all players in the mobile eco-system.
* Mobile subscribers - JumpTap provides the optimal user experience for people who search and browse the mobile internet
* Mobile operators (wireless carriers) & Content Publishers - These companies provide the subscribers (the "inventory") and can contribute data to increase advertising relevancy. JumpTap maximizes the revenue potential from mobile advertising for them.
* Advertisers - JumpTap provides advertisers - brands, agencies and mobile shops - with targeted advertising solutions so they can reach their audience with relevant advertising.

JumpTap enables operators to maintain a strong position in the mobile marketing value chain and sustainably generate new revenue streams by leveraging search intelligence and their subscriber traffic. Mobile operators maintain some of the most valuable assets in mobile which enable them to provide premier, highly-targeted mobile advertising opportunities to marketers. JumpTap helps the operators retain and reap the benefits from these assets, instead of losing their value to the Internet search companies like Google and Yahoo.

The company received financial support of $22 million from Valhalla Partners in 2006 as Round C financing. [ [http://findarticles.com/p/articles/mi_m0EIN/is_2006_Oct_4/ai_n27047573 Valhalla Partners Leads $22M Series C Round in JumpTap] ]

JumpTap currently works with 16 mobile operators in 9 countries, reaching over 140 million mobile subscribers. Their mobile operator partners include Boost Mobile [cite news
title = Alltel and JumpTap Launch First Carrier-Branded Search on a Dedicated Handset Key
url = http://biz.yahoo.com/bw/070410/20070410005763.html?.v=1
work = yahoo news] , Alltel Wireless [cite news
title = Boost Mobile Deploys JumpTap's Comprehensive Mobile Search and Advertising Services
url = http://www.thefreelibrary.com/Boost+Mobile+Deploys+JumpTap's+Comprehensive+Mobile+Search+and...-a0161382862
work = The Free Library] , Rogers Wireless, Fido, Virgin Mobile USA [cite news
title = Virgin taps JumpTap for mobile search
url = http://www.goobile.com/2006/12/virgin_taps_jum.html
work = Goobile] , Bell Canada, Telefonica [cite news
title = Telefonica's Mobile Advertising Takes a Leap with JumpTap
url = http://www.tradingmarkets.com/.site/news/Stock%20News/673931/
work = TradingMarkets.com] , TeliaSonera [cite news
title = TeliaSonera and JumpTap Announce Group Wide Search and Advertising Deal
url = http://www.reuters.com/article/pressRelease/idUS165385+12-Feb-2008+BW20080212
work = Reuters] . JumpTap's mobile advertising network was recently expanded to include two of the largest and most well-known content publishers in the world: Fox Mobile Entertainment and NBC Universal [cite news
title = NBC, Fox Ink Mobile Ad Deals with JumpTap
url = http://www.mediabuyerplanner.com/2008/04/01/nbc-fox-ink-mobile-ad-deals-with-jumptap/
work = Media Buyer Planner] .

JumpTap has strategic alliances with Autodesk [cite news
title = Autodesk and JumpTap form Strategic Alliance to Advance Development of Location-Enabled Search Services for Mobile Operators
url = http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/10-30-2006/0004462037&EDATE=
work = PRNewsWire] , Openwave [cite news
title = Openwave JumpTap combine context and profiling for mobile ads
url = http://mediasoon.com/022007/online/openwave-jumptap-combine-context-and-profiling-for-mobile-ads/
work = Mediasoon] and the world's largest communications group WPP [cite news
title = WPP bolsters digital with JumpTap stake
url = http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=54846&u=pg_dtl_art_news&m=286
work = Marketing Week] amongst others.

In 2007 JumpTap launched Smart Components, which returns mobile search results to users in fewer clicks. The service uses intelligence gathered from the search habits of consumers, to anticipate the type of content a user wants (i.e. ringtones or images) when entering a query. It then displays the most likely results, grouped by content type for easy discovery.

Awards and Recognition

In 2007, JumpTap received the following notices of recognition and excellence:
* AlwaysOn Top 100 Companies [cite news
title = The 2007 AO 100 Top Companies
url = http://alwayson.goingon.com/permalink/post/15899/
work = AlwaysOn]
* IDC's Ten Emerging Players to Watch in 2007 [cite news
title = IDC: Ten Emerging Mobile Players To Watch in 2007
url = http://vendor.tekrati.com/research/8331/
work = Tekrati]
* FierceWireless Top Wireless Companies [cite news
title = Top Wireless Companies, FierceWireless - Fierce15, 2007
url = http://www.fiercewireless.com/Fierce15/2007/
work = Fierce Wireless]
* Frost and Sullivan Entrepreneurial Award for Mobility
* Fortune Magazine Top 24 Innovators [cite news
title = Top 24 Innovators
url = http://money.cnn.com/galleries/2007/fortune/0704/gallery.fortune_innovators.fortune/11.html
work = Fortune]

In 2008, JumpTap received the following awards and recognition:
* Gold award for Best Advertising and Marketing Search Engine at the Visiongain Mobile Advertising and Marketing Awards [cite news
title = JumpTap Wins Best Advertising and Marketing Search Engine Award
url = http://www.reuters.com/article/pressRelease/idUS122527+20-Mar-2008+BW20080320
work = Reuters]
* AlwaysOn Northeast 100 Private Company Award [cite news
title = The Northeast 100 Winners
url = http://alwayson.goingon.com/permalink/post/25771
work = AlwaysOn]

References

External links

* [http://www.jumptap.com/ JumpTap home page]
* [http://www.pushingthebarrier.typepad.com/pushing_the_barrier/2007/03/jumptap_issues_.html JumpTap issues 30 new patents]
* [http://www.jumptap.com/product-overview JumpTap's Product Overview]
* [http://www.jumptap.com/press-releases JumpTap Press Releases]
* [http://www.msearchgroove.com/ Sponsored Podcasts About Timely Topics with JumpTap Executives]
* [http://businessweek.brand.edgar-online.com/EFX_dll/EDGARpro.dll?FetchFilingOrig1?SessionID=cXB8jAWGR6rglcG&ID=4911130 WPP Digital has acquired 2.5% of the issued share capital of JumpTap, Inc.]
* [http://www.generalcatalyst.com/news/view/354 FierceMobileContent Presents JumpTap with Top App Award]
* [http://www.bizjournals.com/boston/stories/2005/12/05/daily15.html JumpTap clears $21M in financing]
* [http://wapreview.com/blog/?p=245 Review -"JumpTap - Pure Mobile Search"]
* [http://answers.google.com/answers/threadview?id=754120 Google Answers Thread with discussion of the JumpTap business model]