Sidewalk.com

Sidewalk.com

Sidewalk.com was first registered in 1995 by a C.D. Bell of Los Angeles, CA, as a website where local subscribers could gain a presence on the web. Bell compiled a lengthy list of possible names for his new domain, and much to his surprise his first choice, "Sidewalk.com", was available. Most of the website content was rather inconsequential save for the wildly popular "Unofficial O.J. Simpson Boycott Page".

In 1996 Bell sold the domain to the Microsoft Corporation who, for its purposes, was interested in the domain name only.

1997 saw Microsoft debut the website as a listing of local events and information in numerous cities. It was the Microsoft Corporation's attempt to create a group of comprehensive web portals oriented towards specific cities. Imbued with hip urban writing and lifestyle articles, the service was intended to compete with urban weekly newspapers. It was preceded by other city-specific net guides such as AOL's Digital Cities and Boulevards.

In 1999, Microsoft sold the project to Citysearch. [cite news|url=http://news.com.com/2100-1023-228651.html|title=Ticketmaster Online-CitySearch buys Sidewalk|date=July 19, 1999] However, in 2007 Steve Ballmer publicly admitted that "Sidewalk was really aimed at what we now call local search... Sidewalk is one we should not have gotten out of." [cite news|url=http://www.heraldtribune.com/apps/pbcs.dll/article?AID=/20070128/ZNYT01/701280864/1006/SPORTS|title=Preaching From the Ballmer Pulpit|first=Steve|last=Lhor|date=January 28, 2007]

References

External links

* [http://www.sfgate.com/cgi-bin/examiner/article.cgi?year=1997&month=10&day=12&article=BUSINESS13067.dtl Sidewalk scares newspapers]
* [http://www.zpub.com/sf/side.html Opinion: Microsoft Sidewalk]
* [http://www.wired.com/news/culture/0,1284,7628,00.html Cracks in Microsoft's Sidewalk]


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