Traffic Power

Traffic Power

Traffic Power was a Las Vegas, Nevada search engine optimization company that engaged in black hat techniques. These spamdexing practices that violated Google's webmaster guidelines. As a result, some Traffic Power clients were banned from Google's organic search results.

According to a Wall Street Journal profile of the company, Traffic Power used high-risk techniques and failed to disclose those risks to its clients. [Startup Journal (Wall Street Journal), [http://www.startupjournal.com/ecommerce/ecommerce/20050923-kesmodel.html 'Optimize' Rankings At Your Own Risk] by David Kesmodel at The Wall Street Journal Online, September 9 2005] Wired reported that Traffic Power sued a blogger, Aaron Wall, and the website Traffic Power Sucks, for mentioning that they were banned.Wired Magazine, [http://www.wired.com/news/culture/0,1284,68799,00.html Legal Showdown in Search Fracas] , Sep, 08, 2005, written by Adam L. Penenberg] Google software engineer Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients. [Cutts, Matt, [http://www.mattcutts.com/blog/confirming-a-penalty/ Confirming a penalty] , published on 2006-02-02 at [http://www.mattcutts.com/blog/ Matt Cutts Blog] ] The CEO of traffic power is now in jail. [Matt Marlon, owner, now in jail - published at [http://www.mattcutts.com/blog/traffic-power-ceo-in-jail/ Matt Cutts Blog] ]

References


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