Technologic

Infobox Single
Name = Technologic


Artist = Daft Punk
from Album = Human After All
B-side =
Released = June 14, 2005
Format = CD, 12"
Recorded = 2004
Genre = House
Length = 4:44
Label = Virgin
Writer = Thomas Bangalter
Guy-Manuel de Homem-Christo
Producer = Daft Punk, Cédric Hervet, Gildas Loaëc
Certification =
Chart position =
* 40 (UK)
* 10 (Hot Dance Music/Club Play)
* 9 (Hot Dance Singles Sales)
* 57 (Hot Digital Songs)
* 65 (Pop 100)
Last single = "Robot Rock"
(2005)
This single = "Technologic"
(2005)
Next single = "Human After All"
(2005)

"Technologic" is a song by French duo Daft Punk from the album "Human After All". It was released as a single on June 14, 2005. The music video for "Technologic" was directed by Daft Punk.

The song was featured in an iPod advertisement shown in the summer of 2005. It was also featured in an ad for the Motorola E398 mobile-phone, aired in early 2005 in Brazil. Additionally, the song was featured in an episode of "The O.C.". Recently it is used in the 2009 Lincoln MKS commercial, and in a series of TV ads for the Alfa Romeo MiTo.

tructure

The song features an electronically pitch-raised voice chanting imperative statements related to technological pursuits. For example, "Plug it, play it, burn it, rip it, drag and drop it, zip-unzip it" are spoken in rhythm to a percussive beat.

A portion of the vocals were altered and used in the Busta Rhymes single "Touch It", produced by Swizz Beatz. In a remix of "Touch It" the lines "touch it, bring it, pay it, watch it/turn it, leave it, stop, format it" were sung by rap artist Missy Elliott. Additionally, the music video for "Touch It" shows a group of young cheerleaders doing a routine while chanting the same line.

Elements of both "Technologic" and "Touch It" are featured in Daft Punk's live album "Alive 2007". The repeated line "fuck it" was also integrated in the "Alive 2007" tour.

Music video

The music video for "Technologic" is the third directed by Daft Punk, following "Fresh" and "Robot Rock". The video features the duo on a pyramid-themed stage playing the guitars shown in the single cover. It also shows a robot character that appears to chant the lyrics of the song. The lyrics flash as individual words of text on a television monitor set on the stage. The music video is included in the CD/DVD edition of the album "Musique Vol. 1 1993-2005".

The pyramid design used in the video is similar to the scheme used in Daft Punk's recent live performances. The flashing lyrical text is integrated with the live version of "Technologic" on a large LED display utilized for their shows.

Track listing

* CD 1 VSCDT1900
# "Technologic" (Radio Edit)
# "Technologic" (Basement Jaxx Kontrol Mixx)

* CD 2 VSCDX1900
# "Technologic"
# "Technologic" (Vitalic Remix)
# "Technologic" (Peaches No Logic Remix)
# "Technologic" (Video)

*12" VST1900
# "Technologic"
# "Technologic" (Peaches No Logic Remix)
# "Technologic" (Vitalic Remix)
# "Technologic" (Basement Jaxx Kontrol Mixx)

References

External links

* [http://www.daftpunk.com/ Official Daft Punk website]
* [http://www.daftpunk.com/tech.mov "Technologic" music video] at official Daft Punk website