42 Entertainment

42 Entertainment is the Pasadena-based creator of alternate reality games (ARGs) founded by Jordan Weisman, Susan Bonds, Joe DiNunzio and others in 2003. It is known for running some of the highest-profile Alternate Reality Games for companies, such as Microsoft.

Their ground breaking work includes "The Beast" for the Steven Spielberg film A.I., "I Love Bees" the prequel experience for the Xbox game Halo 2, "Hex 168" to promote the launch of the Xbox 360 game console, "Last Call Poker" for the release of Activision's GUN (video game), "MSN Found" to promote the 2005 launch of MSN's improved search engine, and "Dead Man's Tale" a joint immersive entertainment experience for Pirates of the Caribbean: Dead Man's Chest and the updated Windows Live Messenger. In 2007, 42 Entertainment created Year Zero working with Trent Reznor to build out a world for the Nine Inch Nails album Year Zero. They most recently created the alternate reality game and viral marketing campaign for the film "The Dark Knight" and "Project Abraham" which tells the origin story for Nathan Hale, the central character in Resistance: Fall of Man.

Acclaim

2008

*Cannes Lions Grand Prix Award (Viral Marketing) [ [http://www.canneslions.com/winners/cyber/win_1_1_01026.htm 2008 Cannes Lions Grand Prix Winners] ] for "Year Zero"
*Cannes Lions Silver Award (Integrated Campaign) [ [http://www.canneslions.com/winners/cyber/win_3_2_01024.htm 2008 Cannes Lions Silver Award Winners] ] for "Year Zero"
*Webby Peoples Voice Award (Branded Content) [http://www.webbyawards.com/webbys/current.php?media_id=98 2008 Webby Award Winners] ] for "Year Zero"
*Webby Peoples Voice Award (Integrated Campaigns) for "Year Zero"
*Clio Award (Bronze) [ [http://www.clioawards.com/winners/index.cfm?medium_id=8&award_id=4&search=1 2008 Clio Award Winners] ] for "Year Zero"

2007

*W3 Best in Show Award (Games and Gaming: Campaign) [ [http://www.w3award.com/webapp/winners/show/best/2 2007 W3 Winners] ] for [http://www.42entertainment.com/vpg.html "The Vanishing Point"]
*W3 Gold Award (Games and Gaming: Campaign) [http://www.w3award.com/webapp/winners/show/gold/2 2007 W3 Winners] ] for [http://www.42entertainment.com/vpg.html "The Vanishing Point"]
*W3 Gold Award (Events: Campaign) for [http://www.42entertainment.com/vpg.html "The Vanishing Point"]
*W3 Silver Award (Entertainment: Viral) [http://www.w3award.com/webapp/winners/show/silver/2 2007 W3 Winners] ] for [http://www.42entertainment.com/vpg.html "The Vanishing Point"]
*W3 Silver Award (General Interests Variety: Game or Application) for [http://www.42entertainment.com/vpg.html "The Vanishing Point"]
*W3 Silver Award (Social Networking: Game or Application) for [http://www.42entertainment.com/vpg.html "The Vanishing Point"]
*W3 Silver Award (Games and Gaming: Game or Application) for [http://www.42entertainment.com/vpg.html "The Vanishing Point"]
*W3 Silver Award (Entertainment: Campaign) for [http://www.42entertainment.com/vpg.html "The Vanishing Point"]
*W3 Silver Award (Strange and Unusual: Site) for [http://www.42entertainment.com/vpg.html "The Vanishing Point"]
*W3 Silver Award (Marketing: Site) for [http://www.42entertainment.com/vpg.html "The Vanishing Point"]
*W3 Silver Award (Best Visual Appeal: Site) for [http://www.42entertainment.com/vpg.html "The Vanishing Point"]
*Davey Award [ [http://www.daveyawards.com/winners/list/?event=3&category=8&award=G 2007 Davey Award Winners] ] for [http://www.42entertainment.com/vpg.html "The Vanishing Point"]

2006

*W3 Best in Show Award (Movie and Film) [ [http://www.w3award.com/webapp/winners/show/best/1 2006 W3 Winners] ] for [http://www.42entertainment.com/pirates.html "Dead Man's Tale"]
*W3 Gold Award (Entertainment) [ [http://www.w3award.com/webapp/winners/show/gold/1 2006 W3 Winners] ] for [http://www.42entertainment.com/pirates.html "Dead Man's Tale"]
*W3 Silver Award [ [http://www.w3award.com/webapp/winners/show/silver/1 2006 W3 Winners] ] for [http://www.42entertainment.com/pirates.html "Dead Man's Tale"]

2005

*Game Developers Choice Innovation Award [ [http://www.gamechoiceawards.com/archive/gdca_5th.htm 2005 Game Developer Choice Awards] ] for I Love Bees
*Webby Award (Games-Related) [ [http://www.webbyawards.com/webbys/winners-2005.php?y=2005 Welcome to the Webby Awards ] ] for I Love Bees

External links

* [http://www.42entertainment.com/ Corporate website]

References