La Fin du Monde (beer)

La Fin du Monde is a Belgian style triple fermentation (also refermented in the bottle) golden ale introduced in July 1994 and produced by Unibroue of Quebec. La Fin du Monde was named after the European explorers' belief they had reached the end of the world when they discovered a new world, later known as America, [http://www.unibroue.com/graphs_our_beers/fin_du_monde.html Unibroue La Fin du Monde webpage] ] and more specifically when someone in the marketing team (who was getting desperate with finding a satisfactory name for the beer) exclaimed to his discouraged colleagues: it's not the end of the world!Fact|date=January 2008

La Fin du Monde is the winner of many medals of excellence: 5 platinum, 6 gold, and 1 silver from the beverage testing institute since its introduction in 1994. [ [http://www.tastings.com/scout_beer.lasso?id=177953 Tastings.com entry for La Fin du Monde] ] In 2004 it won the gold medal at the Los Angeles County Fair for Belgian-Style Abbey Ale. [ [http://www.calferm.org/news/2004results.htm Results from the 2004 LACF] ]

The colour is a cloudy blonde with a golden hue. Though similar to Belgian triples in appearance, La Fin du Monde is less bitter and more spicy (featuring coriander and orange peel), more similar to Tripel Karmeliet than standard triples like Chimay and Westmalle. Unibroue's slogan: “drink less, drink better” is understandable considering its very high (9% ABV) alcohol content.

Unibroue is also known for other fine beers: Don De Dieu (Gift of God) is a triple Wheat ale boasting 9% ABV, Trois Pistoles (named for a town in Quebec) is a strong dark ale and is also 9% ABV and Maudite (Damned) which is a strong amber-red ale checking in at 8% ABV. All are brewed in Chambly, Quebec, Canada. [ [http://www.unibroue.com/our_beers_eng.html Unibroue beers] ]

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