Mark Charles Merenda

For the Australian rules footballer, see Mark Merenda.

Mark Charles Merenda (born September 13, 1950) is the author of articles and books, including Satan's Harvest published by Dell with co-author Michael Lasalandra in 1990 and made into a movie in 1995 The Possession of Michael D. (1995) (TV).

Marketing entrepreneur and author

Merenda is the President of national legal marketing firm, Smart Marketing, which he founded in 1994. His current projects include Mark Merenda's Smart Blog, a legal marketing blog. Merenda continues to write for national publication, including the following articles:

"The Power of Image" in Marketing the Law Firm, September, 2005

"Scripting the Client Experience: How To Really Differentiate Yourself" June 2005

"Developing Medical-community Referral Sources" in the National Law Journal, February 2005

"The Top 10 Reasons Most Attorneys Don't Do Marketing" May 2004

"You Are The Tea: The Crucial Role Of Image In Law Firm Marketing" May 2003

"Make a Difference Through Marketing" in National Underwriter, May 2003

"Happy Accidents" March 2003

"Welcome Matters: Marketing Your Office Everyday" in Bloomberg Wealth Manager, March 2003

"A Guide to Successful Fishing" in Marketing the Law Firm newsletter, December 2002

Public speaker

In his role as marketing counselor for services professionals, Merenda continues to speak on related topics for national and regional audiences:

"Using The Internet To Market Your Law Practice", (with Rick Law, Esq.), WealthCounsel, San Diego, May 2006.

"Using The Internet To Market Your Elder Law Practice", (with Harry Margolis), The New York State Bar Association Elder Law Section summer meeting, Boston, August 2005

"Client Service: The Ultimate Marketing Tool", InKnowVision Institute, Chicago, July 2005

"The Power of Image", The California Forum, Southern California Institute, San Diego, June 2005

"Client Service: The Ultimate Marketing Tool", The California Forum, Southern California Institute, San Diego, June 2005

"Marketing Your New Medicaid Planning Practice", Medicaid Practice Systems, New York, June 2005

"Client Service: The Ultimate Marketing Tool", The Institute for Dynamic Innovation, Chicago, June 2005

"Scripting the Client Experience", The California Forum, Southern California Institute, San Diego, January 2005

"Marketing a Medicaid Planning Practice", Medicaid Practice Systems Orlando, March 2004

"Marketing Your Estate Planning Practice", The Ohio Forum of Estate Planning Attorneys, Columbus, Ohio, February 2004

"Building the Fulfillment Team", California Forum, The Southern California Institute, San Diego, California, January 2004

"Understanding the E-Myth and How It Applies To Your Practice", Medicaid Practice Systems forum, Boston, Massachusetts, September 2003.

"Marketing Medicaid Planning", Society of Financial Service Professionals,audio conference, September 24, 2003.

"You Are The Tea: Marketing Invisible Commodities", Michigan Estate Planning Forum, Lansing, Michigan, June 2003

"Expanding Your Practice with Successful Medicaid Marketing", Wealth Counsel, St. Louis, Missouri, June 2003.

"Marketing a Medicaid Planning Practice", Continuing Legal Education Forum, Anaheim, California, January 2003.

"Marketing a Medicaid Planning Practice", National Network of Estate Planning Attorneys, Kansas City, Kansas, November 2002.

"Marketing Through Centers of Influence", The Petroleum Club, Oklahoma City, Oklahoma, November 2002.

"Marketing a Medicaid Planning Practice", National Network of Estate Planning Attorneys, Kansas City, Kansas, October 2002.

"Marketing Roundtable", National Network of Estate Planning Attorneys Denver, Colorado, July 2002.

"Marketing Through Authorship", National Network of Estate Planning Attorneys, Reno, Nevada, May 2002.

"Marketing a Medicaid Planning Practice", National Network of Estate Planning Attorneys, Minneapolis, Minnesota, November 2001.

"Marketing Through Centers of Influence", Estate Planning Law Center, New Hartford, New York, May 2001.

Reporting background

Merenda began as a newspaper reporter with the Woburn Daily Times (Woburn, Massachusetts) in 1975 and spent five years with The New York Times Company (1980-85). Merenda later reported internationally for The Miami News from 1988 to 1989. As Editor, he published The Express in Naples, Florida. Merenda began his marketing career as Marketing Director and then President of Fischer International Systems Corp., a computer software company from 1991 to 1994.

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Name	Merenda, Mark Charles
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Date of birth	September 13, 1950
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