Vallarta Supermarkets Inc.

Vallarta Supermarkets Inc. is an American supermarket chain. It is based in San Fernando, California and currently has 25 locations in California. The chain caters to the growing Latino population of California and sells items usually not found in more Anglo-oriented American supermarkets. The chain primarily has stores in southern California, but has recently expanded northward to Fresno.

Vallarta Supermarkets was founded in 1985 by Mexican émigré Enrique Gonzalez Aguayo.

They are known for having superball pinball machines at most locations

References

*cite news |title= Vallarta to Open Despite Controversy |url= http://www.the-signal.com/?module=displaystory&story_id=45357&format=html |publisher= The Signal| first= Kristopher |last= Daams |date= January 3, 2007
*cite news |title= Grocer Shopping Customers Opting for Ethnic Markets' Tailored Offerings|url= http://www.highbeam.com/doc/1G1-120905966.html|publisher= The Los Angeles Daily News| first= Candice |last= Choi |date= August 8, 2004
*cite news |title= Vallarta Drawing Crowds - Latino Supermarket Giving New Life to Shopping Center |url= http://www.highbeam.com/doc/1G1-158553503.html |publisher= The Los Angeles Daily News| first= Alex |last= Dobuzinkis |date= January 27, 2007
*cite news |title= Vallarta turns Save Mart into a supermercado - New supermarket in southeast Fresno angles for Hispanic business using Old World charm|url= http://www.highbeam.com/doc/1G1-157933556.html |publisher= The Fresno Bee| first= Sanford |last= Nax |date= January 18, 2007

External links

* [http://www.vallartasupermarket.com/ Official website]