Shirley Polykoff

Shirley Polykoff

Shirley Polykoff (January 18 1908 – June 41998) was an American advertising executive whose "Does She... Or Doesn't She?" tagline for Clairol skyrocketed sales and earned her a place in the Advertising Hall of Fame.Thomas, Robert McG, Jr. (June 8, 1998). Shirley Polykoff, 90, Ad Writer Whose Query Colored A Nation "New York Times"]

Born in Brooklyn, she started her career in magazine and retail ad sales before taking a position at Foote, Cone & Belding. In 1955 she took over the Clairol account, and her line helped take the hair color category from $25 million to $200 million annually, with Clairol holding a 50% market share.

She was #24 on the "Advertising Age" 100 people of the 20th century.

References

External links

* [http://www.advertisinghalloffame.org/members/member_bio.php?memid=760 Shirley Polykoff] via Advertising Hall of Fame
* [http://www.ciadvertising.org/studies/student/99_fall/theory/maddux/polykoff/polyhome.htm Shirley Polykoff profile]
* [http://adage.com/century/people024.html Shirley Polykoff] via "Advertising Age"
* [http://www.adcglobal.org/archive/hof/1974/?id=289 Art Directors Club biography, portrait and images of work]


Wikimedia Foundation. 2010.

Игры ⚽ Поможем сделать НИР

Look at other dictionaries:

  • POLYKOFF, SHIRLEY — (1908–1998), innovative advertising executive. Born the middle daughter of Russian Jewish immigrants, Polykoff began selling coats in a department store at the age of 11 and wrote her first advertising copy as a teenager while working at Harper s …   Encyclopedia of Judaism

  • Clairol — logo Clairol is a personal care products division of Procter Gamble. The Clairol company was started in 1931 by Lawrence M. Gelb and wife, Joan, who named their enterprise after a hair coloring preparation they found while traveling in France. In …   Wikipedia

  • Nice 'n Easy — For the Frank Sinatra album, see Nice n Easy. For the Milli Vanilli song, see Nice n Easy (song). Nice ’n Easy is a shampoo in permanent hair coloring product for home use. It was introduced in 1965 with the advertising tagline, “The closer she… …   Wikipedia

  • Nice ‘n Easy — Nice ’n Easy was the first shampoo in permanent hair coloring product for home use. It was introduced in 1965 with the advertising tagline, “The closer he gets, the better you look.” Manufactured by Clairol (now a division of Procter Gamble),… …   Wikipedia

  • List of copywriters — This is a list of well known advertising copywriters who founded a major multinational agency, have been inducted into an advertising hall of fame, or have been recognized with a lifetime achievement award.* David Abbott, founder of Abbott Mead… …   Wikipedia

  • American Advertising Federation Hall of Fame — The Advertising Hall of Fame is a list of notable advertising leaders in America as chosen by the American Advertising Federation.It was founded in 1948 as a result of a proposal by the New York Ad Club and its president, Andrew Haire, to the… …   Wikipedia

  • The One Club — For the 2009 documentary on advertising, see Art Copy. For the British newsmagazine programme, see The One Show. The One Club is an American non profit organization that recognizes and promotes excellence in advertising.[1] …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”