List of copywriters

List of copywriters

This is a list of well-known advertising copywriters who founded a major multinational agency, have been inducted into an advertising hall of fame, or have been recognized with a lifetime achievement award.

* David Abbott, founder of Abbott Mead Vickers BBDO [cite press release
title = Clio 2002 Lifetime Achievement Award
publisher = Clio Awards
date =
url = http://www.clioawards.com/press/index.cfm?year=2002&pressid=145
accessdate = ]
* William Bernbach, founder of DDB Worldwide
* Drayton Bird, founder of THB&W
* Leo Burnett, founder of Leo Burnett Worldwide
* Fairfax M. Cone, founder of Foote Cone & Belding
* Bernice Fitz-Gibbon, 1982 Advertising Hall of Fame inductee
* Jo Foxworth, key writer at McCann Erickson
* Stan Freberg [cite web
url = http://www.amazon.com/Tip-Freberg-Video-Stan/dp/B00000JNIO
title = Amazon_com Tip Of The Freberg (Includes Video) Stan Freberg Music
accessdate = 2008-06-09
publisher = Amazon.com ]
* Claude C. Hopkins, key writer at Lord & Thomas
* Alex Kroll CEO of Young & Rubicam
* Mary Wells Lawrence, founder of Wells Rich Greene
* David Ogilvy, founder of Ogilvy & Mather
* Shirley Polykoff, key writer at Foote, Cone & Belding
* Erma Perham Proetz, first woman inducted into the Advertising Hall of Fame
* Rosser Reeves, key writer at Bates Worldwide, coined unique selling proposition
* Helen Lansdowne Resor, key writer at JWT [cite book
last = Ogilvy
first = David
authorlink = David Ogilvy
title = Ogilvy on Advertising
publisher = Vintage Books, Div. of Random House
year = 1985
doi =
isbn = 0-394-72903-X ]

References


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