Cision AB

Infobox_Company
company_name = Cision AB
company_
company_type = Public OMX|SSE1056|CSN
slogan =
foundation = 1892
location = Stockholm, Sweden
key_people = Niklas Flyborg, CEO
Joe Bernardo President & CEO North America
industry = Public Relations Services, Software Services, Consulting Services
revenue = SEK 1.9 Billion
homepage = [http://www.cision.com www.cision.com] |Cision AB (www.cision.com) is a global industry leader in business and communication intelligence. [http://www.forbes.com/prnewswire/feeds/prnewswire/2008/05/27/prnewswire200805270940PR_NEWS_USPR_____NYTU004.html Cision Launches Multiple Editions of CisionPoint On-Demand Web 2.0 Platform] ] The firm provides media research, distribution, monitoring and communication evaluation, as well as target group identification and distribution of information for PR and IR purposes to public relations agencies, corporations, government agencies, universities and non-profit organizations throughout the United States. Cision AB has annual revenue of SEK 1.9 billion, and has around 2,700 employees in Canada, China, Denmark, Finland, Germany, Hong Kong, the Netherlands, Norway, Portugal, Singapore, Sweden, Lithuania, United Kingdom, and the United States.

Cision North America

Cision US

History – Cision US

Since its US founding in 1932, Cision, formerly Bacon's Information, has grown along with the communications industries it serves, evolving from its simple start to its present-day status as one of the world’s most extensive media intelligence and information services companies.

As Bacon's, the company was acquired in 2001 by Observer - the largest, publicly traded media intelligence firm in the world. In April, 2007, Bacon's and all Observer Group companies became Cision.

Products & Services

CisionPointCision US offers enterprise, small business and professional editions of its integrated software platform to help organizations meet their media and communications management needs. [ [http://www.prnewsonline.com/prnewswire/2620.html PR News Online :: PR-Related News From the Wires :: Cision Launches Multiple Editions of CisionPoint On-Demand Web 2.0 Platform ] ]

CisionPoint is a web-based “software as a service” solutions that allows professionals to build media lists, distribute press releases, manage PR campaigns, monitor news coverage and analyze results. CisionPoint is built on the Bacon's Media Database, “the media intelligence gold standard”.1 CisionPoint utilizes a customizable communication dashboard that offers integrated access to the Bacon’s Media Database and CisionPoint’s monitoring and productivity tools. There are three editions of the CisionPoint platform – CisionPoint Enterprise, CisionPoint Professional, and CisionPoint Small Business. They make Cision’s integrated on-demand media research, distribution, monitoring, and analysis tools available to a wide base of marketing and public relations professionals. [ [http://biz.yahoo.com/cnw/080527/il_cisionpoint_launch.html?.v=1] ]

Key Milestones in Cision's US Evolution

1932 – Founded as Bacon’s Clipping Bureau

1934 – Bacon’s Publicity Manual introduced (the nation’s first publication to provide advice to PR practitioners)

1952 – Bacon’s Publicity Checker – Trade Press directory issued (names of publications, editor and reporter contact information)

1960 – Daily newspapers added to media monitoring services

1978-1990 – Several specialized media directories introduced

1991-1997 — No longer known as a trade press clipping bureau, Bacon’s becomes the leading monitoring company in the United States

1994 – MediaSource® CD introduced

1995 – Bacon’s acquired by Primedia

2000 – MediaSource® launched as first online media research and distribution service; Internet monitoring service launched; Bacon’s collects web clippings from more than 7,000 news web sites; PR MediaNews (a web-based, daily online newsletter focused exclusively on the media with information on editor changes, magazine profiles and trend reporting) launched; and TV closed-captioning monitoring service begun

2001 – Bacon’s acquired by Observer AB, based in Stockholm, Sweden, the global leader in the media intelligence industry

2002 – Media Pulse broadcast monitoring services acquired by Bacon’s to provide a single source for global print, broadcast and online media monitoring; International media monitoring introduced

2003 – Chicago News, a broadcast monitoring service, acquired by Bacon’s; MediaSource® monitoring module launched; and media evaluation

2004 – MediaMap acquired by Bacon’s to boost research data by adding industry-specific media information

2005 – Delahaye, a media evaluation and consulting services firm, and Multivision, a broadcast monitoring and analysis firm were acquired by Bacon’s to further develop and expand its broadcast media monitoring and media evaluation services

2007 – Bacon’s is rebranded as Cision, and serves as the company's headquarters in North America. Cision US is headquartered in Chicago with 24 offices nationwide and over 790 employees.

Cision US in the News

2008
[http://bulldogreporter.com/ME2/Audiences/dirmod.asp?sid=2436B6EB9392483ABB0A373E8B826A24&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&AudID=213D92F8BE0D4A1BB62EB3DF18FCCC68&tier=4&id=FB038996C19A4E0FBDE28003F4EDB66A Cision Launches Multiple Editions of CisionPoint On–Demand Web 2.0 Platform]
[http://www.reuters.com/article/pressRelease/idUS67861+19-May-2008+BW20080519 Samsung Mobile Signs Global Agreement with Cision]
[http://www.prweekus.com/Everythings-turning-green/article/108815/ Everything's turning green]
[http://www.bulldogreporter.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=83CE9A19126F4F7AA2E004D77403CF47&AudID=213D92F8BE0D4A1BB62EB3DF18FCCC68 Cision Expands Its 'Green' Media Database Footprint]

2007
[http://us.cision.com/news_room/press_releases/2007/2007-11-05_dma210.asp Cision Expands Broadcast Monitoring Coverage to Include All 210 U.S. Markets]
[http://us.cision.com/news_room/press_releases/2007/2007-10-25_delahaye_index.asp General Motors Earns Best Reputation in the Media According to Cision]
[http://sev.prnewswire.com/computer-electronics/20070625/NYM06325062007-1.html Cision Teams Up With PR Newswire To Deliver Web Distribution and Search Engine Optimization]

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Cision Canada

History – Cision Canada

Since its founding in 1955, Cision Canada, formerly Bowdens Media Monitoring, has grown along with the communications industries it serves, evolving from its simple start to its present-day status as one of the world’s most extensive media intelligence and information services companies.

As Bowdens, the company was acquired in 2001 by Observer – the largest, publicly traded media intelligence firm in the world. In 2004, Bowdens acquired Verbatim and NewsWatch. In April 2007, Bowdens and all Observer Group companies became Cision. Cision operates globally, and has a presence in more than a dozen countries worldwide.

Products & Services

Cision Canada Inc. offers software platforms to help organizations meet their media and communications management needs.CisionPoint and MediaSource are web-based “software as a service” solutions that allow professionals to build media lists, distribute press releases, manage PR campaigns, monitor news coverage and analyze results. CisionPoint Plan and Connect are built on the CisionPoint Media Database, “the media intelligence gold standard.” CisionPoint utilizes a customizable communication dashboard that offers integrated access to the CisionPoint Media Database and press release distribution tools. MediaSource offers clients an online portal to monitor news coverage and evaluate the results of that coverage. Together, CisionPoint and MediaSource make Cision’s on-demand media research, distribution, monitoring, and analysis tools available to a wide base of marketing and public relations professionals.

Key Milestones in Cision's Canadian Evolution

1955 - Ralph Bowden purchases Canadian Clipping Services and changes name to Bowdens
1983 - Bowdens acquired by MacLean Hunter
1985 - Bowdens acquires MacLean Hunter clipping service and integrates operations
1992 - Western Press Clippings in Vancouver acquired
1993 - Media Reach in Toronto acquired
1993 - Merge with Montréal-based monitoring firm Verbatim
1994 - Rogers Communications purchases MacLean Hunter
2000 - Alberta-based Chase and Probe acquired
2001 - Bowdens purchased by media intelligence conglomerate, Observer Group AB
2001 - Integrate Mediascan and CaisseCartier operations as part of Observer AB acquisitions
2004 - Verbatim and Medianor acquired
2006 - NewsWatch acquired
2007 - Bowdens rebranded as Cision Canada Inc.

Cision Canada in the News

2008
[http://ca.cision.com/news_room/press_releases/2008/2008-5-21_samsung.asp Samsung Mobile Signs Global Agreement with Cision]
[http://ca.cision.com/news_room/press_releases/2008/2008-02-12_media.asp Cision Simplifies Media Analysis for Québec Market with Interactive Web-Based Solution] "'

2007
[http://ca.cision.com/news_room/press_releases/2007/2007-11-07_qc_internet.asp Cision Expands Monitoring Services in Québec for Improved Management of Corporate Communications]
[http://ca.cision.com/news_room/press_releases/2007/2007-10-09_us_content.asp Cision Strengthens Digital Broadcast Monitoring Services with Expanded Access to U.S. Markets]
[http://ca.cision.com/news_room/press_releases/2007/2007-07-16_internet_sources.asp Cision Expands Monitoring Services to Include Fifty Thousand News Sources]

ources

* [http://www.cision.com cision.com]
* [http://www.cisionwire.com Newsroom for listed companies in the Nordic region]

References

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