WSWO-LP

Infobox Radio station
name = WSWO-LP


city = Huber Heights, Ohio
area =
branding =
slogan =
airdate = September 2004
(as WOXR-LP)
frequency = 97.7 MHz
format = Oldies (1950s,60s,early 70s)
power =
erp = 100 Watts
haat =
class = LP
facility_id = 131375
coordinates = coord|176|53|19|N|176|53|19|W
callsign_meaning = SouthWestern Ohio
former_callsigns = WOXR-LP(2004-2007)
owner = Southwestern Ohio Public Radio
licensee =
sister_stations = W266BG (101.1 mHz)
webcast =
website = [http://www.daytonoldies.com daytonoldies.com]
affiliations =

WSWO-LP "Ultimate Oldies Radio" is a non-commercial low-power FM station at 97.7 mHz with a translator at 101.1 mHz licensed to Southwestern Ohio Public Radio Inc. in Huber Heights, Ohio.

Facilities

WSWO-LP operates with a power of 100 watts with transmitter located on Lisa Drive. It operates primarily an oldies format but also features Wayne High School sports coverage plus several big band programs hosted by Gene Kirby and David Miller in addition to the sydnicated Cool Bobby B's Doo Wop Stop and Glenn Sauter's Hits of Yesteryear on Saturdays.

Ultimate Oldies Radio was also heard on its first translator W268AX at 101.5 mHz from Old Troy Pike in north Dayton with a power of 106 watts which provided a wider coverage area reaching downtown Dayton, Moraine, Troy, and the fringe areas in Piqua to the north and Miamisburg to the south. Both FMs serve the area of north Dayton, Vandalia, Englewood and the surrounding communities of Tipp City, New Carlisle, Park Layne, Enon and Fairborn. It is supported locally by contributions from listeners and local businesses.

Brief History

Originally signed on as WOXR-LP in September 2004,switching to the current call sign in February 2007. The translator at 101.5 signed on in January 2007.(...not to be confused with high school station WCWT in Centerville which also operates on the same frequency in southern Montgomery County.)

WSWO-LP's frequency is located adjacent to 97.5 (currently used by WTGR licensed in Union City and originating in Greenville.) The 97.5 frequency (next to 97.7) was previously licensed in the Dayton area and was used in the 1950s as the fledgeling(and short lived) WLWB-FM which was part of Crosley-owned WLWD(now WDTN-TV) and WLW AM Radio in Cincinnati which like many FM stations during its infancy struggled with the competition (and then-dominance) of the AM band.

Call sign history

The WSWO calls were previously used in Wilmington, Ohio at 102.3 FM, the former WKFI-FM now WKLN,the Wilmington, south Dayton, Middletown and Hamilton area affiliate of K-LOVE. Channel 26 in Springfield, Ohio originally used the WSWO calls as an independent television station from 1968 to 1972. That station is now WBDT which is the Dayton area affiliate of The CW Television Network.

Dayton's Ultimate Oldies

The greatest hits of the 1950s, 60s and early 70s Top Forty eras are aired continuously without commercials, though public service announcements are aired in addition to PAMS-styled jingles aired on occasion after PSA breaks.

WSWO's studios reside at Huber Towne Center located at Brandt Pike and Chambersburg Rd.

According to its updated website. the station's translator has moved from 101.5 to 101.1 in August of 2008 as WKSW "Kiss Country" will commence its move to the 101.5 frequency and switch its city of license from Urbana to Enon. The WSWO translator was granted by the FCC earlier in the summer to move to 101.1 under the new callsign W266BG. Also WCWT in Centerville has been granted a construction permit to move to 107.3 mHz to accommodate the WKSW move to 101.5 mHz. This move will allow better reception in the southern porttion of Dayton as well as the Beavercreek area.

In recent months, the station updated their playlist, adding songs from 1973 and 1974 to the rotation, which has received positive reaction from listeners.

The transition from 101.5 to 101.1 took place on Monday August 11, 2008 which was indicated on its website the following day.

External links

* [http://www.daytonoldies.com Official site of WSWO-LP]
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