- JNCO
JNCO, pronounced "Jinco", is a
Los Angeles ,California based clothing company specializing in boys and men'sjeans . Founded in 1985 by Milo and Jacques Revah, JNCO is an acronymn, short for: "Judge None, Choose One". The brand gained recognition in the early 1990s with its boys ultra-wide straight leggeddenim jeans featuring elaborate pocket logos and a unique street look. This street look was popularized throughout the 90s starting in LA and working its way nation-wide. JNCO also manufactures T-shirts, khaki pants and other clothing articles. Unlike similar California based apparel manufacturers, JNCO manufactured most of its products in the United States, mainly at S.M.J. American Manufacturing Co., a 200,000-square-foot operation also owned by Milo and Jacques Revah.tyles
"JNCOs" became a generic term used to refer to any brand of jean in the same straight-legged, ultra-wide style. The pants were sold mainly in urban specialty stores and became popular among many members of the
hip-hop ,skater andraver subcultures. After JNCOs grew in popularity, department store chains such asKohl's and mall retail stores such asTops and Bottems began to carry them.JNCO jeans were produced in a variety of styles and lines, ranging from ultra-wide jeans with leg openings greater than 50 inches to more conservatively-cut styles. JNCOs were known for featuring superfluously large back pockets with
graffiti -like inspired artwork embroidery, such as flaming skulls and the "JNCO Crown". Some names of JNCO styles included Mammoths, Crime Scenes, Buddha, Tribals and Rhinos. Kangaroos, which had 34-inch leg openings and extremely large back pockets, featured embroidery of akangaroo withboxing gloves above the right rear pocket.Current status of the company
JNCO as a jeans brand was halted sometime around 2005 or 2006 and has since been replaced by a new brand, J&Company, which is touted as being a more premium denim brand serving both women, men and even maternity. According to the official phone number listed on the JNCO website, the JNCO brand may re-enter the market, but that may be a ways off. [Phone call to 1800-544-JNCO (5626) on 03/10/08]
Currently the JNCO website says it's under construction. (9/3/08)
ee also
* GAT
External links
* [http://www.jnco.com JNCO]
Notes
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