Ernesto Padilla

Infobox Person
name= Ernesto Padilla


image_size=
caption=Ernesto Padilla, ca. 2006.
_{Photo © Padilla Cigars, Co.
Used by permission.}
birth_date=1972
birth_place=Havana, Cuba
dead=
death_date=
death_place=
occupation= Artist, Graphic Designer, Cigar Maker
spouse=
parents=Heberto Padilla and Belkis Cuza Malé
children=

Ernesto Padilla (born in 1972 in Havana, Cuba) is a Cuban-American artist, graphic designer and cigar maker and son of Cuban writer and poet Heberto Padilla.

Early life

Ernesto Padilla was born to Heberto Padilla, a Cuban writer and poet of note, and his wife, the artist and poet Belkis Cuza Malé. Heberto Padilla was out of favor with the government of Fidel Castro at the time of Ernesto's birth, and the family was living under house arrest in an apartment in the Marianao neighborhood of Havana. [Ampuero, Roberto. [http://www.letras.s5.com/artPetela6.htm "Conoci a Heberto Padilla en La Habana"] , Diario La Tercera, de Santiago de Chile. September, 2000.]

In 1979, Ernesto and his mother were allowed to leave Cuba for the United States. [http://www.testimoniocubano.com/PanCubano%20Final/Biografias.htm Short biography] online at [http://www.testimoniocubano.com "Testimonio Cubano"] ] His father, Heberto, was not allowed to leave Cuba until 1980. They initially settled in Miami, Florida,"per" Frank Santos, Padilla Cigar Co., "in litt.", 12 Feb 2007.] but later moved to Princeton, New Jersey.

Early career

After graduating from high school in Princeton, New Jersey, Ernesto embarked upon a career in the graphic arts, and studied at several schools, including the Art Institute of Philadelphia, the Art Institute of Fort Lauderdale and the Miami School of Design. He has participated in numerous art exhibitions throughout the USA and currently has works at "The Gallery of Cuban Art" at [http://www.lacasaazul.org/ La Casa Azul] in Fort Worth, Texas.

After completing his schooling, Ernesto began working in advertising, working on various major accounts.Moretti, Michael. "Ernesto Padilla, Owner, Padilla Cigars", interview. "Cigar Insider", 7 June 2005, p. 7.] He moved to Miami to take a job with [http://www.perdomocigars.com Tabacalera Perdomo] , where he was involved in marketing and product development.

Transition to Cigar Maker

Although he himself had not been involved in the cigar and tobacco industry prior to his work at Perdomo, he comes from a family that had been deeply involved in tobacco in Cuba. His great-grandparents had owned a tobacco plantation in the Pinar del Rio region of Cuba, and his father had grown up on it. [http://www.cigar.com/newsletter/dec6newsletter.html Inteview with Ernesto Padilla] , Cigar.com Newsletter, December 6th, 2006 issue.] Ernesto attributes his love of cigars and the tobacco business to his father: "He always had a passion for cigars. He was like a secondary ambassador for cigars…I always loved it, always loved the business because of that." Coming from a tobacco family, Ernesto knew or was acquainted with many people in the tobacco growing world. Working for Perdomo served to solidify these connections, and in time, he struck out on his own.

On 24 April, 2003, Ernesto and his brother Carlos incorporated as [http://www.Padillacigars.com Padilla Cigar Company] , [Articles of Incorporation for "Padilla Cigars, Company", filed 24 April 2003, Florida Secretary of State.] and embarked on a new career as cigar makers.

Padilla Cigars

Within the Padilla Cigar Company Ernesto handles product development and marketing, while Carlos handles administration and management. [Interview with Ernesto Padilla, [http://www.cigar.com/podcast/index.asp Cigar.com Radio Podcast] , September 15, 2006] Much of the graphic arts in the brand advertising, including band designs, is done by Coolbirth, Inc.

Padilla Cigar Co. is what is referred to as a "boutique" brand, "i. e.", a small company of limited production and distribution. This allows such a company to concentrate on achieving a high quality product. In the case of Padilla Cigars, they have chosen to concentrate on using very rare and limited Cuban-seed first generation tobaccos in almost all their blends, production numbers are therefore also naturally limited.

In developing the blends used in Padilla cigars, Ernesto worked closely with several recognized experts, including master blender José "Don Pepin" García and Gilberto Oliva.Diaz, David (Dr. StogieFresh). [http://www.stogiefresh.com/journal/Cigar_Journal/Interviews/2EF91F20-7F64-4086-9A04-13F9489D2D57.html Interview] with Ernesto Padilla. 27 Feb 2007.] The results are easily seen, for in the short time that the company has been in existence, it has become recognized in the premium cigar industry as one of the leading boutique cigar companies, and its cigars have been consistently been given high ratings. [Ratings can be found in various publications, both in print and online, such as [http://www.cigaraficionado.com "Cigar Aficionado"] magazine, "Cigar Insider", [http://www.top25cigar.com/reviewdatabase/ Top 25 Cigar] ]

The company currently has several brands in regular production and makes special, limited release cigars from time to time as well as occasional custom brands.

Regular Production Lines

As noted above, Padilla cigars have often won high ratings. These ratings are noted in the individual brand articles.
* Padilla Habano
* Padilla Maduro
* Padilla Hybrid
* Padilla Miami (formerly Padilla Miami 8 & 11)
* Padilla Signature 1932
* Padilla 1948
* Padilla Series '68

Padilla Miami


Padilla Hybrid


Padilla Maduro


Padilla Habano
"old design"


Padilla Habano
"current design"


Signature 1932


Padilla 1948


Padilla Edición Especial Achilles (ltd. edn.)

pecial Production Cigars

Ernesto has produced several special cigars that took advantage of some special small-crop tobaccos by creating a series of very limited editions which he called Edición Especial. These are briefly listed below.

* "Padilla Edición Especial en Cedro". This was a Toro Grande (6 x 52) and had a Connecticut wrapper surrounding tobaccos from Nicaragua, the Dominican Republic and Peru. Each cigar was given a cedar sleeve.
* "Padilla Edición Especial Obsidian". With a very deep black Nicaraguan ligero maduro wrapper, the Obsidian (a Toro, 6 x 54) was filled with Honduran Corojo from Jalapá mixed with dark, Nicaraguan tobaccos grown in Estelí, Nicaragua. Initial release was limited to 50,000 cigars, but it was later (late 2007) re-introduced as an exclusive to a single retailer, this time as a 6 x 54 Belicoso. This new version is made at Pepin Garcia's Nicaraguan factory, TACUBA.
* "Padilla Edición Especial Achilles". This cigar was manufactured in Pepin Garcia's factory at Estelí, Nicaragua, Tabacalera Cubana. Production was limited to 60,000 of only one size, a Toro (6" x 50). A full-bodied cigar, the wrapper is a Corojo. Despite the low production numbers, it was reasonably priced.

Discontinued Lines

* Padilla Connecticut (discontinued in 2006)

Notes

* Padilla cigars were featured in the music video, "Wanna Get to Know You" (2004), by recording artists G-Unit (with 50 Cent). [ [http://www.smokeshopmag.com/0204/signal2.htm Industry News, p. 2] Smokeshop Magazine online, February, 2004.]

References

Persondata
NAME = Ernesto Padilla
ALTERNATIVE NAMES =
SHORT DESCRIPTION = Artist, Graphic Designer, Cigar Maker
DATE OF BIRTH = 1973
PLACE OF BIRTH = Havana, Cuba
DATE OF DEATH =
PLACE OF DEATH =