Target (magazine)

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publisher = Living Media India Ltd.
date = 1980-1995
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Target Magazine was a popular Indian children's magazine that was published monthly in English from 1980 to 1995. [ [http://www.iicdelhi.nic.in/program/program_detail.asp?ProgId=583&CatgId=1 India International Centre : Discussion Forums ] ] Rosalind Wilson (1942–1992), a British expat educationist settled in Bombay was its Founder-Editor. Target was owned by Living Media, who also own the India Today. After Rosalind Wilson's death in 1992, the magazine continued under Amena Jayal, [ [http://www.vedicastro.com/ring.asp Vedic Astrology Magazine, Books, Articles, Horoscopes, Courses, Tutors, Free Software ] ] with its successful formula of stories and illustrations.

However, in a move to target a larger age group, India Today Group wound up Target to start the Teens Today magazine. This move was a failure, because, with its orientation on fashion and urban life, Teens Today did not have the wide appeal of the unpretentious Target. Teens Today was edited by Target old timer Vatsla Kaul.

Features

Target magazine featured a mix of reader contributions, stories from regular writers, make-n-do pages and several popular comic strips. Its outstanding production values as well as quality of animations and writers made it stand out from contemporary Indian children's magazines like Tinkle, Champak and Chandamama.

A popular feature in Target was pages with information on International penfriends. In the age before email revolutionised communication, having penfriends was a popular hobby, both for the purpose of knowing about the world at large, and collecting stamps from foreign countries. [ [http://www.withinandwithout.com/?p=833 Within / Without » Remembering an Italian penfriend ] ]

Contributors

Writers

*Dilip Salvi
*Sigrun Srivastav
*Ruskin Bond
*Geeta Dharmarajan
*Jackline Singh
*Joygopal Podder
*Mala Marwha (author and illustrator)
*Margaret Bhatti
*Meera Govil
*Meera Uberoy
*Paro Anand
*Renuka Narayanan
*Roopa Pai
*Rupa Gupta
*Subhadra Sengupta
*Swapna Dutta
*Viji Ghose(associate Editor)
*Viswajita Das
*Vatsala Kaul(associate Editor)

Regular comic strips

*Gardhab Das by brothers Jayanto and Neelabh
*Detective Moochwala and Pooch and "Funny World" by Ajit Ninan
*"Granny's Gupshup" by Praloy Chakrovorty [ [http://cpraloy.bravehost.com/background.htm cPraloy-Background ] ]
*"It Happened in History" written by Renuka Narayanan, illustrated by Suddhasattwa Basu.

Illustrators

*Ajit Ninan
*Jayanto Banerjee
*Neelabh Banerjee
*Suddhasattwa Basu (creator of India's first animated cartoon series, Gayab Aya)
*Praloy Chakrovorty
*Sujata Singh
*Manjula Padmanabhan (author and illustrator)
*Priya Nagarajan
*Atanu Roy (superbly illustrated HA! HA!- jokes page)

Notes and references