- Adelina Tattilo
Adelina Tattilo is acknowledged to be a pioneer in the Italian erotic magazine publishing sector, who contributed to change the social customs Italy from the second half the 1960s. By launching "
Playmen ", Tattilo engaged publishers likeHugh Hefner andLarry Flynt in an ideological battle to liberate sexual attitudes and free them from bigotry and false moralisms.In the 1960s, Tattilo launched "Menelik", a successful weekly magazine of erotic comic strips, featuring the character 'Bernarda'. This periodical came to sell up to 100,000 copies each week. In 1965 Tattilio and her husband, later separated, broke into publishing with a weekly called "Big," a magazine for teenage boys, which answered questions of curiosity about sex, reaching sales approaching 400,000 per week. A year later they started "Men", a weekly collection of photographs of nude women purchased from Scandinavia or provided by Italian modeling agents. "
Playmen " was founded in 1967, and looked similar toPlayboy , which was then banned inItaly . Tattilio reported that "Playmen " cost $US 640,000 to launch, in 1967, and by 1971 it had risen to an estimated net worth of $1,600,000 in as soon as 1971.Tattilo made the decisions at "Playmen", including cover-girl choices and took risks such as publishing covert paparazzi pictures of
Brigitte Bardot sunbathing topless.In the early 1970s, Tattilo's publishing house introduced on the market with a series of books including "Dizionario della Letteratura Erotica" (Dictionary of Erotic Literature), "La Marijuana Fa Bene" (Marijuana Does You Good), and "Playdux" (1973), an erotic history of
fascism .In the 1960s and 1970s, Adelina Tattilo fought for a libertarian, radical and socialist view in Italy and cultivated a friendship with
Bettino Craxi .She died after a brief illness in
Rome ,February 1 ,2007 at the age of 78.ee also
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Playmen External links
* [http://www.repubblica.it/2007/02/sezioni/persone/adelina-tattilo/adelina-tattilo/adelina-tattilo.html Adelina Tattilo Obituary]
* [http://www.time.com/time/magazine/article/0,9171,942456-2,00.html Time magazine report]
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