Journal of Media Business Studies
- Journal of Media Business Studies
The "Journal of Media Business Studies" is a leading scholarly journal that explores business aspects of media enterprises. It focuses on issues of:
*media economics
*strategic management
*marketing
*entrepreneurship
*organization
*finance
Articles focus on business and managerial issues within firms and their implications on choices and behavior of manager of those firms. Studies in the journal employ theories, approaches, and perspectives from business, economics, and organizational studies. The journal is peer refereed.
The journal was founded in 2004 by Robert G. Picard, its current editor, and is published at Jönköping International Business School in Sweden. ISSN 1652-2354
External links
* [http://www.jombs.com Journal of Media Business Studies ]
* [http://www.jibs.se/mmtc Media Management and Transformation Centre, Jönköping International Business School ]
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