Simone Biffi

Infobox_Person


image_size = 150px
caption = Simone Biffi
name = Simone Biffi
residence = London
birth_date = October 22, 1978
birth_place = Lecco, (LC), Italy
birth_name = Simone
occupation = Editor-in-chief, Founder
salary = unknown
relations = S. C. Mancino
website = [http://www.chictoday.com/ "www.chictoday.com"]
[http://www.troopworld.com/ "www.troopworld.com"]
footnotes =
employer = Chic Today - CHICTODAY

Simone Biffi (born October 22, 1978) is the founder, CEO and Editor-in-Chief of the UK and US edition of [http://www.chictoday.com/ "Chictoday"] Entertainment and "Chic Today Magazine", since December 2006.

Background

Simone Biffi is a London-based publisher and editor. He his Founder, CEO and Editor-in-Chief of [http://www.chictoday.com/ "Chictoday"] (Chic Today), an internationally established and acclaimed online entertainment channel and digital magazine (Chic Today – often referred as Chic Magazine, not to be confused with the Chic 1976 Larry Flynt publication). Biffi is also Founder and Creative Director of [http://www.troopworld.com/ "www.troopworld.com"] , a digital media advertising, interaction design and marketing studio based in London which focuses on the studies and development of interactive media and the future of digital advertising and marketing strategies for the new media.

Biffi’s professional career started in 1998 where he began freelancing for a small internet design company located in the area of Bergamo. Working as web developer and studying the basics of HTML first and interactive applications and scripting for software such as Adobe Flash later. The knowledge of web-design engineering associated lately with the study and approach to graphic design brought him to move to the city of Milan where he worked and lived for over four years. During the Milanese experience Biffi worked for companies of the caliber of Fullsix, Young & Rubicam, Digital JWT and the International WPP Group, within which he progressively and at a very fast pace achieved roles of Art Direction leadership and the ability to work with major international clients such as Alfa Romeo, Ferrero, Telecom, Heineken, Smart and Illy Café.Always working for the WPP Group, Biffi has then been asked to move to Lisbon to lead a team of designers for Fullsix Portugal, where he lived and worked for over one year in 2004 on projects for Nokia, McDonald’s, Carlsberg, Axe, Ballantine’s, Pantene and several national brands in the consumer and communication fields.

In 2005 Biffi moved to London where, after obtaining a professional certification in movie direction at LFA – London Film Academy, he found himself unexpectedly working in the field of fashion where he was asked to art direct the launch of a brand new luxury lifestyle glossy magazine called [http://www.issue-one.com/ "Issue One"] . Biffi created for Issue One the design guidelines, layout and visual concept of the entire product and signed the first two issues as Art Director.

The experience gained by setting up this last project brought him to investigate the possibility to create new guidelines for the launch of digital flick-through magazines and to explore the potentiality of the online media to convert the classic form of offline magazine communication into a new concept of “page flicking magazines online”.

Quotes

References

* We are “Made in Italy” - The New Generation of Italian Creative
* by Olga Gutierrez De La Roza - Excerpt
* Simone Biffi Fashion TV Interview
* Best of Digital Design - Italian Emerging Designers 2002
*
* Recanati - Digital Art Expo
* SmartGame RAI Television - Creative Forum
* Digital Art Exhibition - Civitanova Marche

External links

* [http://www.chictoday.com/ "Chic Today"] : Chic Today Official site
* [http://www.designboom.com/portrait/digitalia_biffi.html "Designboom"] : Designboom - Speaking Digitalian
* [http://www.artemossa.it/biffi.htm "Artemossa"] : Artemossa Artist Profile